Senior Content Manager - YouTube Content

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The Best Players Need the Best People.

The Senior Content Manager, YouTube Content and Distribution is responsible for leading the editorial, creative and strategic development of our YouTube presence across PGA TOUR flagship channels. It is also responsible for growing audience reach, engagement and revenue on the platform while driving innovation in content strategy and platform-native storytelling. This is a highly cross-functional role, working closely with content, editorial, creative, branded content and analytics teams. This role is part of the PGA TOUR Content's distribution lane, reporting directly to the Director, Social Content and Distribution.

QUALIFICATIONS

• Bachelor's degree required; Journalism, Media or Communications preferred
• 5-7 years of experience in in content creation, social media management or digital editorial at a sports or media company, publisher, or content agency
• Proven ability to develop and deliver high-performing content across digital, social and video platforms
• Strong writing, editing, and content packaging skills, with a clear sense of voice and audience
• Deep understanding of digital storytelling formats, audience development and platform best practices
• Experience working with CMS platforms, social scheduling tools, SEO basics, and analytics dashboards
• Comfortable working independently, balancing multiple priorities and collaborating across departments
• Thoughtful communicator who can give and receive feedback, and work well with creatives, strategists and editors
• A passion for YouTube, digital media, pop culture and staying ahead of the digital curve
• Background in golf preferred; strong interest in golf required
• Experience supporting branded content or working with advertising / marketing team
• Exposure to team mentorship, cross-functional leadership or informal coaching of junior staff

RESPONSIBILITIES / DUTIES