Brand & Strategy Marketing Director

Position Summary

At UPLIFT Desk, we not only design ergonomic workplaces—we help shape how people work and live. As the ecommerce industry leader in standing desks, we’ve grown by delivering innovative, customer‑focused solutions that promote health, comfort, and productivity. Our success is rooted in these four core values : Customer Obsession, Innovation, Accountability, and Results Oriented.

The Brand & Strategy Marketing Director is responsible for elevating the UPLIFT Desk brand, strengthening long‑term market positioning, and shaping the narrative that differentiates us in a highly competitive category. This role serves as a strategic brand architect, storyteller, and brand guardian—crafting a cohesive, high‑end visual and verbal identity that resonates with both B2C and B2B customers. This leader drives brand clarity, messaging, and overall strategic direction to ensure that every touchpoint—website, advertising, merchandising, content, packaging, and sales enablement—consistently communicates who we are and why UPLIFT Desk is the leader in ergonomic workspaces.

What You’ll Bring

8+ years of experience in brand strategy, marketing leadership, or creative direction

Strong expertise in brand positioning, messaging, and long‑term narrative development

Proven ability to lead high‑end visual and written storytelling across all major channels

Deep understanding of customer segmentation and insights (B2C + B2B)

Highly collaborative leadership style with excellent communication and cross‑functional alignment skills

Storytelling initiatives

Experience in ecommerce and DTC

Exceptional discernment of quality and a keen eye for excellence

Strong understanding of SEO‑supported content strategy

Ability to elevate merchandising and visual brand presentation

Bonus Points For

Furniture or Office Furniture experience

Experience partnering closely with Product Development teams

What You’ll Do

Establish a clear, defensible, and emotional brand narrative that differentiates UPLIFT Desk from commodity competitors

Own and evolve the brand identity, narrative, and long‑term positioning

Establish clear, compelling messaging frameworks for both B2C and B2B audiences and funnel customers appropriately

Approve high‑impact content (images, videos, blogs, social, ads) to strengthen the brand

Ensure consistent, high‑end brand standards across website, digital assets, packaging, and advertising

Lead storytelling and educational content that communicates the customer benefits or UPLIFT Desk products

Optimize merchandising and messaging consistency across marketing channels

Leverage customer and market insights to guide brand strategy decisions

Partner with Sales and Product teams to ensure aligned product and promotional messaging

Provide discernment and strategic creative oversight for campaigns, launches, and major brand initiatives

Maintain a clear roadmap for brand evolution with unified cross‑departmental branding

Benefits

A merit‑based environment that rewards growth and accomplishment regardless of seniority

Generous paid time off

4% 401K company matching with instant vesting (after one year)

Excellent group health insurance available to employees and dependents, including domestic partners (4 medical plans, 2 dental plans, and a vision plan to choose from)

Flexible spending account (FSA) for health care and child care costs

Company‑paid & Supplementary Life Insurance; Long‑term & Short‑term disability

Free UPLIFT Desk (after one year)

50% discount on all UPLIFT products

Free healthy (and not so healthy) snacks and drinks

On‑the‑job training and skills development

A supportive and engaging work culture that promotes healthy living

Position Details

Compensation : DOE

Type : Full‑time

Employee Status : Regular

Work Schedule : Monday - Friday, 8am-5pm, 40 hours per week

Location : Austin, Texas

About UPLIFT Desk

As a fast growing, mid‑sized Direct To Consumer (DTC) brand company, it’s our mission to deliver sincere, world‑class customer service. We provide optimally designed, quality office solutions to customers. We focus on happier & healthier customers and employees!

UPLIFT Desk has revolutionized the way people shop for office furniture. It all starts with our award winning UPLIFT Standing Desk, made even better when accessorized with our entire UPLIFT office furniture line. Our product line includes most furniture an office could need. We design office products that optimize customers’ comfort, health, and productivity. Our Product Development team focuses on designing the highest quality ergonomic office furniture. Then our Content team’s ecommerce website offers customers the ability to configure products specifically to their needs. Our amazing Order Processing and Warehouse teams make sure we have inventory and ship orders the same day. Customers receive award winning support from our Sales and Customer Service and Warranty teams. We offer the best 15 year warranty in the business! Our Interior Design and Contract Sales teams specialize in large office furniture layouts for commercial buildings that serve most Fortune 500 companies.

Award winning UPLIFT Desk is loved globally!

Rated Best Standing Desk by New York Times Wirecutter 5 years in a row

Hundreds of thousands of happy customers around the world sit and stand at an UPLIFT Desk

Google reviews - 4.9 rating with thousands of reviews

We value our environment

We plant 5 new trees in U.S. National Forests for every solid wood desk sold. By partnering with the National Forest Foundation, we’re able to plant tens of thousands of new trees each year

Solar powered operations : Our Austin facilities produce over a megawatt of electricity through roof‑mounted solar panels on three large warehouses

We use sustainable materials in our products. Some examples are :

Bamboo Desktops, Drawers, & Motion Boards : The world’s fastest‑growing plant, Moso bamboo is a grass that grows as quickly as an inch an hour

Eco Curve Desktops : Eco Curve desktops use 100% recycled MDF and have the lowest carbon footprint in the industry due to not using edgebanding, backer boards, adhesives, or solvents

Rubberwood Desktops : Pará rubber trees produce 99% of the world’s natural rubber latex. The rubber production lifespan of these trees is exhausted after about 25‑30 years. Our rubberwood desktops give the trees a second life

Equal Opportunity Employer (EEO)

UPLIFT Desk believes in building an organization whose staff reflects the true diversity of our community. We hire, promote, and reward employees based on results and professional performance. UPLIFT Desk provides equal employment opportunities to all employees and applicants without regard to religion, sex, age, sexual orientation, gender identity, race, creed, color, national origin, alienage or citizenship status, marital status, partnership status, ancestry, disability, or veteran status.

Recruitment Agency Note

We do not accept agency resumes. UPLIFT Desk is not responsible for any fees related to unsolicited resumes.

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