Senior Marketing Manager

Senior Marketing Manager

Key Responsibilities:

Daily Execution

• Publish 1 social media post daily (Instagram, Facebook, X/Twitter).
• Produce 1 high-quality content asset daily (blog, article, backlink content, PR outreach).
• Perform daily on-page SEO checks, content reviews, and optimization tasks.

Marketing Operations & Strategy

• Own the entire marketing pipeline strategy + execution without daily supervision.
• Lead organic growth, including SEO, backlink strategy, and technical audits.
• Oversee the website development pipeline (ASTRO + headless WordPress).
• Manage the graphic designer and web development team, ensuring top-quality visuals.
• Coordinate with teams handling email marketing, Google Ads, RevOps, and analytics.
• Improve and maintain quarterly reports, including data accuracy, visual clarity, and presentations.
• QA dashboards for organic, paid, content, and backlink performance.
• Drive crisis-response marketing, ensuring rapid communication during emergencies or major events.

Project Management

• Manage all marketing projects in Asana (or move to another PM tool if recommended).
• Keep the marketing pipeline updated, visible, and moving forward.
• Run the weekly marketing stand-up and coordinate cross-functional syncs.

Requirements

Must-Haves

• Senior-level marketing leadership experience (strategy + execution).
• Deep expertise in technical SEO, including modern AI-era/AIO methodologies.
• Strong experience managing content pipelines, organic growth, and backlink strategies.
• Hands-on experience with ASTRO and headless WordPress.
• High-level project management experience (preferably Asana).
• Ability to manage designers, web developers, and content teams end-to-end.
• Strong analytical skills able to create clean, accurate, visually appealing reports/graphs.
• Independent operator who drives outcomes without handholding.
• Comfortable with fast-paced, high-output environments.
• Active in SEO/X (Twitter) communities and up to date on industry shifts.
• Excellent communication and stakeholder management skills.
• Available during EST hours and on-call for emergencies when required.

Nice-to-Haves

• Experience auditing or QA'ing Google Ads dashboards.
• Familiarity with influencer/KOL outreach strategies.
• Experience proposing or leading PM tool migrations.
• Background in luxury or high-end service industries.

What a Typical Day Looks Like

• Start day by reviewing priorities in Asana and updating project progress.
• Publish one social post and collaborate with the designer if visuals are needed.
• Produce or oversee the daily SEO/content deliverable.
• Conduct SEO health checks: audits, SERP tracking, backlink tasks.
• Review website development updates (ASTRO + headless WordPress).
• Join syncs with email, paid ads, RevOps, content, or design teams.
• QA traffic dashboards and refine reporting visuals.
• Adjust strategy quickly based on insights or trends.
• Stay active on X (Twitter) to monitor SEO trends.
• Step in immediately for any urgent communication or crisis-response needs.

Key Performance Indicators (KPIs)

• Growth in organic traffic and organic revenue.
• Improvements in on-page SEO and backlink authority.
• Consistency and quality of daily content output.
• Strong, clear, accurate quarterly reporting.
• Engagement and growth across social platforms.
• On-time project delivery and improved PM efficiency.
• Reduced reliance on external vendors.
• Responsiveness and quality during crisis events.
• Higher design and content quality across all channels.

Interview Process:

• Application Review Assessment of experience and alignment with role requirements.
• Initial Interview Discussion of background, advertising expertise, and platform knowledge.
• Technical Interview Evaluation of campaign strategy, optimization, and data interpretation skills.
• Final Interview Discussion with leadership to assess strategic fit and collaboration style.
• Offer & Background Verification