Email Marketing Manager

JobTarget is a leading company in the online job search and recruiting industry. Our team is comprised of experts in recruitment, e-commerce, and online job search. Our products are used by thousands of corporate recruiters and reach millions of job seekers. The company values work-life balance, rewarding risk and creativity, and an open culture.

The Opportunity :

Join our dynamic team as an Email Marketing Manager, where you will play a crucial role in crafting and executing compelling email campaigns that engage our audience and drive business growth. Utilize your creativity and analytical skills to develop strategies that enhance customer engagement and optimize our email marketing efforts. Be a part of a collaborative environment that values innovation and excellence.

Job Responsibilities :

• Develop and execute email marketing campaigns to drive engagement and conversions.
• Design visually appealing and mobile-responsive email templates.
• Segment email lists based on demographics, behaviors, and preferences for targeted campaigns.
• Conduct A / B testing to optimize subject lines, content, and send times.
• Analyze campaign performance metrics and provide reports to stakeholders.
• Ensure compliance with email marketing regulations and best practices.
• Collaborate with the marketing team to ensure alignment with brand guidelines.
• Manage and maintain the email marketing database, ensuring data accuracy and cleanliness
• Monitor industry trends to implement innovative email strategies.
• Develop and maintain a calendar for email content and campaign scheduling.
• Troubleshoot technical issues related to email delivery and rendering.
• Evaluate and implement email marketing tools and platforms to enhance campaign effectiveness.
• Foster subscriber growth through strategic sign-up initiatives and lead generation tactics.
• Bachelor's degree in Marketing, Communications, or a related field
• Proven experience in email marketing campaigns
• Proficiency with email marketing platforms / marketing automation tools (experience with HubSpot and / or SendGrid preferred)
• Strong understanding of email marketing best practices and regulations (e.g., CAN-SPAM, GDPR)
• Strong analytical skills & ability to create and analyze A / B tests
• Familiarity with CRM systems and segmentation strategies
• Ability to work collaboratively with cross-functional teams
• Detail-oriented with strong project management skills
• Familiarity with marketing automation tools
• Understanding of brand consistency and tone of voice
• Excellent written communication and copywriting skills

JobTarget provides a high-energy growth environment, along with a competitive base salary and excellent benefits, including PTO, medical, dental, and 401(k) with match. Annual base pay range : $90,000.00 -$110,000 + bonus potential. JobTarget is an equal-opportunity employer.

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