Senior Digital Advertising Strategist

Job Description

Job Description

Team Overview :

At Fluency, we come together under two shared passions that drive our culture : the scaling of digital ad operations, and fostering a workplace environment rooted in open communication, inclusivity, and a growth-oriented mindset. These passions not only set us apart in the industry, but also fuel our collective drive to reshape the industry and reinvent ourselves along the way. We're not just revolutionizing the digital advertising horizon, we're shaping an organization where every member feels a sense of pride and is inspired to do their best work.

Job Summary :

The Senior Digital Advertising Strategist is an experienced digital advertiser with hands-on campaign management experience who will support Fluency’s shared pool of accounts while also supporting Advertising Engineers and Advertising Architects as they work with Fluency’s Managed & Unmanaged clients to achieve the clients goals. The Digital Strategist assists with many aspects of the client relationship such as making campaign optimizations and updates to Google and Facebook Ads’ campaigns, making ppc campaign strategy recommendations, handling incoming client requests, and troubleshooting technical issues.

External Role Duties :

• Respond directly to client requests and communication
• Leverage Fluency platform to manage digital advertising campaigns, analyze performance, and execute optimizations on a host of channels including but not limited to Google Ads, GDN, Google Shopping, Facebook, Instagram, Microsoft, YouTube
• Proactively make recommendations to clients to improve strategy, performance, and business efficiencies
• Have a firm understanding of client goals, objectives and key performance indicators (KPI)
• Create reports to communicate strategic activities and performance improvements at scale

Internal Role Duties :

Required Experience :

Fluency is headquartered in Vermont.  This position is remote US based.  If local, you have the option to go into the office.

At Fluency, we’re proud to be an equal opportunity employer.

We’re committed to building a diverse, inclusive, and supportive workplace where everyone can thrive. We welcome applicants of all backgrounds and identities and do not tolerate discrimination or harassment of any kind.

Employment decisions at Fluency are made based on business needs, job requirements, and individual qualifications—without regard to race, color, religion, sex, sexual orientation, gender identity or expression, age, national origin, disability, genetic information, veteran status, or any other status protected by federal, state, or local laws.

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