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New Product Marketing Manager - IBU
New Product Marketing Manager - IBUEmerson Electric • Marshalltown, IA, US
New Product Marketing Manager - IBU

New Product Marketing Manager - IBU

Emerson Electric • Marshalltown, IA, US
30+ days ago
Job type
  • Full-time
Job description

Job Opportunities

Are you looking to make an impact in the process control industry? We are an equal opportunity organization looking for a leader to develop marketing strategies for new products and solutions as part of an industry-leading business unit, passionate about understanding and solving our customers' critical control valve needs!

Conduct research to discover market problems and propose solutions that include new products, positioning and tiering strategies, and associated business plans to set and achieve sales and profitability goals.

This role is intended to work globally with customers, our global marketing and sales teams, and engineering to identify, define, and develop new product concepts to expand market share.

Emerson offers generous benefits, and flexible work schedules, and we are committed to a diverse workforce!

In this Role, Your Responsibilities Will Be :

  • Understanding Market Trends

Research, monitor and communicate dynamics in global regions such as segment growth, new opportunities, industry trends, strategic account dynamics and competitive intelligence that impacts business performance

  • Maintain knowledge base of competitive products on the market
  • Analyze adjacent markets and acquisition targets
  • Identifying Market Needs
  • Conduct market research and voice-of-customer surveys and translate into market requirements and customer value propositions for current and future products / features.

  • Travel to customer and sales channel sites to interact face-to-face and understand needs.
  • Identify target market needs that can be effectively pursued by developing strong and feasible business cases
  • New Product Development
  • Develop business plans and product requirements for new products identified from market research

  • Develop, clarify and maintain product requirements and effectively communicate them to engineering teams to ensure alignment with market needs
  • Communicate product vision, target market, and progress with key internal and external stakeholders across Sales, Marketing, Engineering, and leadership to gather feedback and maintain alignment
  • New Product Launch and Ramp Up
  • Manage field trials and new product introduction programs for early customer adoption

  • Develop marketing collateral, bulletins and training on new products being released
  • Assist in the analysis of business trends like bookings, market participation, run rates, quote conversion rates, etc. and propose corrective strategies where applicable
  • Who You Are :

    You recognize and respond to the impact of global trends on the organization. You create competitive and breakthrough strategies that show a clear connection between vision and action. You use knowledge of business drivers and how strategies and tactics play out in the market to guide actions.

    For This Role, You Will Need :

  • B.S. in Engineering or B.A. in Marketing and a minimum of 5 years of related experience
  • Experience in process engineering, sales, business development, or marketing
  • Preferred Qualifications that Set You Apart :

  • Experience in technical sales, market analysis, or business development in the industrial automation market
  • MBA
  • Our Culture & Commitment to You :

    At Emerson, we prioritize a workplace where every employee is valued, respected, and empowered to grow. We foster an environment that encourages innovation, collaboration, and diverse perspectivesbecause we know that great ideas come from great teams. Our commitment to ongoing career development and growing an inclusive culture ensures you have the support to thrive. Whether through mentorship, training, or leadership opportunities, we invest in your success so you can make a lasting impact. We believe diverse teams, working together are key to driving growth and delivering business results. We recognize the importance of employee wellbeing. We prioritize providing flexible, competitive benefits plans to meet you and your family's physical, mental, financial, and social needs. We provide a variety of medical insurance plans, with dental and vision coverage, Employee Assistance Program, 401(k), tuition reimbursement, employee resource groups, recognition, and much more. Our culture offers flexible time off plans, including paid parental leave (maternal and paternal), vacation and holiday leave. Learn more about our Culture & Values. Our Location : Marshalltown, Iowa, combines the charm of a close-knit community with the conveniences of a thriving city. Located in central Iowa, less than an hour from both Des Moines and Ames, Marshalltown offers easy access to urban amenities while providing a variety of local outdoor recreation activities like hiking, biking, golf, swimming, and exploring local parks. With its affordable cost of living, excellent schools, and vibrant diverse local culture, Marshalltown is a welcoming place to call home!

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    Product Marketing Manager • Marshalltown, IA, US

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