General Manager

Who We Are

Imprint is reimagining co-branded credit cards & financial products to be smarter, more rewarding, and truly brand-first. We partner with companies like Rakuten, Booking.com, H-E-B, Fetch, and Brooks Brothers to launch modern credit programs that deepen loyalty, unlock savings, and drive growth. Our platform combines advanced payments infrastructure, intelligent underwriting, and seamless UX to help brands offer powerful financial productswithout becoming a bank.

Co-branded cards account for over $300 billion in U.S. annual spendbut most are still powered by legacy banks. Imprint is the modern alternative : flexible, tech-forward, and built for todays consumer. Backed by Kleiner Perkins, Thrive Capital, and Khosla Ventures, were building a world-class team to redefine how people payand how brands grow. If you want to work fast, solve hard problems, and make a real impact, wed love to meet you.

The Team

The Growth team at Imprint is responsible for relentlessly driving the growth of our business, from setting go-to-market strategy to launching and running our merchant partners programs successfully and scaling their growth through new cardholder acquisition and existing cardholder engagement. We span business development, marketing, partner success, brand, and product, and work cross-functionally with the leadership team to be the voice and advocate for our partners

Location

This role is based in Imprints New York City office.

What You'll Do

As the General Manager for a strategically important co-brand credit card program at Imprint Payments, you will play a pivotal role in building and maintaining strong multi-level relationships with our partner and ensuring the continuous and sustainable growth of the program. This role requires a strategic thinker with a strong background in partnership development, P&L management, and a deep understanding of financial services. This role will own and execute overall relationship and marketing strategies for the program, ensuring the program is meeting business objectives and goals for both Imprint and our partners. You will work cross-functionally with our internal teams and with our brand partners to execute innovative and value-driving initiatives that distinguish Imprints programs as top-performing across all KPIs.

Key Responsibilities

Strategic Partnership Management :

Cultivate and maintain strong relationships with key stakeholders at our partner brand, including senior executives, marketing teams, and operational leaders

Collaborate with our partners to develop and execute a strategic vision for the credit card program, aligning with their business objectives

Program Growth and Performance :

Develop and implement strategies to drive the acquisition of new credit card customers while maximizing the value of existing cardholders

Monitor and analyze program performance, identify growth opportunities, and develop action plans to achieve program goals

Marketing and Promotion :

Collaborate with the brand's marketing team to create effective promotional campaigns and marketing initiatives to increase cardholder engagement and usage

Lead annual and quarterly planning, budgeting, and forecasting processes to ensure the successful delivery of program goals

Analyze market trends and the competitive landscape to identify opportunities for product enhancements and promotions

Compliance and Risk Management :

Partner internally with the compliance team to ensure that the Credit Card programs adhere to all regulatory and compliance requirements

Implement risk management strategies to safeguard the program's financial health and minimize potential issues

Reporting and Analysis :

Generate regular reports on program performance and provide insights and recommendations to senior management

Conduct in-depth data analysis to identify trends, customer behaviors, and areas for improvement

Cross-functional Collaboration :

Work closely with cross-functional teams within Imprint Payments, including product, risk, compliance, customer service, and finance, to support the success of the Credit Card program

What We Look For

6+ years of relevant program and relationship management, operations, and marketing experience in financial services; experience in a co-brand credit card environment is preferred but not required. Experience in eCommerce and / or Sportsbook is also a plus.

Proven ability to play a client services role with demonstrated ability to marry the goals of two brands to drive mutual growth

Exceptional project management skills with the ability to handle multiple priorities and initiatives and execute flawlessly

Strong business acumen - track record of owning and managing P&Ls, with the ability to leverage data and insight to inform decision-making

Budgeting and planning - experience allocating marketing budgets, forecasting account growth, and leading annual and quarterly planning processes

Strong communication skills, with the ability to present in front of large audiences including executive stakeholders

Balance of creativity and analysis the ability to turn data & insights into action

Experience leading cross-functional projects, with high attention to detail

Collaborative mindset - has a problem-solving approach with a can-do attitude

Excellent presentation and data organization skills. Proficiency in Google Workspace (e.g. Gmail, Docs, Sheets, Slides, Drive) a plus

Perks & Benefits

Competitive compensation and equity packages

Leading configured work computers of your choice

Flexible paid time off

Fully covered, high-quality healthcare, including fully covered dependent coverage

Additional health coverage includes access to One Medical and the option to enroll in an FSA

16 weeks of paid parental leave for the primary caregiver and 8 weeks for all new parents

Access to industry-leading technology across all of our business units, stemming from our philosophy that we should invest in resources for our team that foster innovation, optimization, and productivity

Imprint is committed to a diverse and inclusive workplace. Imprint is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. Imprint welcomes talented individuals from all backgrounds who want to build the future of payments and rewards. If you are passionate about FinTech and eager to grow, lets move the world forward, together.