Sales Development Representative (SDR)

As a Sales Development Representative (SDR) , your primary focus will be to drive top-of-funnel growth by identifying and prospecting potential customers. You will engage with leads, qualify them based on their needs, and set appointments for the sales team. By using a combination of cold outreach and research, you will create interest in the company’s solutions and generate qualified opportunities that convert into sales.

Responsibilities :

• Cold Prospecting & Outreach : Use email, phone calls, and social media (LinkedIn, etc.) to engage with potential clients and create interest in company solutions.
• Lead Qualification : Assess and qualify leads based on predefined criteria, including company size, industry, pain points, and buying potential.
• Appointment Setting : Schedule meetings or calls between qualified prospects and the sales team to advance the sales process.
• CRM Management : Maintain accurate records of leads, outreach efforts, and communications within the CRM (Salesforce or similar).
• Collaboration : Work closely with the sales team to ensure a smooth handoff of leads and provide insights that may help with closing deals.
• Continuous Learning : Stay updated on the company’s products and market trends to communicate the value proposition to prospects effectively.

Requirements

Metrics :

Benefits

The compensation for a  Sales Development Representative (SDR)  role can vary based on factors like location, company size, industry, and experience level. However, here is a general guideline for the  base salary  and  commission / bonus structure  for the position :

Base Salary :

Commission & Bonuses :

Total Compensation (Base + Commission) :

Additional Benefits :

For a  Sales Development Representative (SDR)  with  higher-level expertise  and  sales experience , compensation should reflect their advanced skills, proven track record, and the added value they bring to the role. Here's an adjusted compensation recommendation for a more experienced SDR :

Base Salary :

Commission & Bonuses :

Total Compensation (Base + Commission) :

Additional Benefits :

Example Compensation Breakdown :

This structure rewards higher expertise with a more competitive base salary and more generous performance-based incentives.