Senior Meta Ads Performance Marketing Specialist - Advertising

Meta Ads Specialist

We're seeking a high-level Meta Ads Specialist to lead the advertising strategy for a new global ecommerce venture focused on D2C home decor for European football fans. You will be responsible for designing and executing Meta (Facebook + Instagram) ad campaigns using AI-enhanced targeting, optimized for conversion across highly passionate, remote fanbases.

This is a hands-on role. You will operate initially as a contributor reporting to the head of the 2-person area while laying the groundwork to grow and lead a team in the near future. Strong management skills are a must, even if the current team is a team of one.

Responsibilities

• Set up and manage Meta ad campaigns focused on ROAS.
• Use Meta's AI tools to hyper-target niche audiences.
• Run simulations to test reach and ad performance across multiple regions.
• Provide reports, insights, and ad spend guidance to strategic leadership.
• Collaborate with content and product teams to align on ad creatives and assets.

Qualifications and Job Requirements

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