Vice President, Planning and Brand Marketing

Overview

The Vice President of Planning and Brand Marketing is responsible for brand planning, omni-channel content strategies, and local marketing support to deliver drive guest acquisition, membership, and customer engagement, while building Massage Envy’s brand equity. This leader will manage a vast array of programs shaping the direction of the brand by using insights and research to inform and help deliver initiatives and campaigns that will propel the brand forward. In addition to planning and ensuring brand cohesiveness, this role will lead marketing operations and local franchise marketing.

Functions supported by this role :

• Strategy, consumer, and brand insights
• Local marketing and franchisee support
• Vendor marketing
• Promotions
• Marketing operations – budget management
• Brand Management to include Public Relations, Social Media, CSR, and Reputation Management

Essential Functions :

Education, Experience and Skills Required :

Massage Envy Franchise LLC Benefits :

In addition to a great work environment, Massage Envy Franchise, LLC offers Medical, Dental and Vision Benefits. Paid Life Insurance and 401K, Generous Paid Holidays, vacation,and sick time. At Massage Envy Franchise, LLC, we believe in helping people feel their best through total body care—a mission that touches everyone. And we know that investing in uniquely talented, fiercely passionate people is the key to achieving it. We work hard, we have fun, which is a key part of helping employees feel their best!

Massage Envy Franchising, LLC provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics.

Telecommute

No

Remote Type

Hybrid remote

Job ID

#J-18808-Ljbffr