Director, Digital Content Strategy Job at Danaher Life Sciences in Marlborough

Get AI-powered advice on this job and more exclusive features.

Overview

The Director, Digital Content Strategy is responsible for Cytiva.com as the core flagship product. This role requires leading the website as a branded hub and a significant contributor to profitability. You will guardianship of the brand voice, ensuring consistency across content while optimizing the site to meet customer needs and business objectives. This on-site role reports to the Director, Brand Content Strategy and is part of the Brand Experience team located in a Cytiva hub in Marlborough, MA, Amersham, UK or Krakow, Poland.

What You Will Do

• Lead a cross-functional team of content creators, editors, and marketers to produce high-quality, engaging content that reflects the value proposition, drives traffic, and converts visitors into leads.
• Collaborate with marketing, sales, product development, and customer service teams to create cohesive narratives and strategies that enhance the customer journey and drive business objectives.
• Analyze content performance and user engagement metrics to inform content strategies, optimize user experience, increase profitability, and drive the website’s evolution as a long-term profit center.
• Champion brand consistency across all digital content, establish guidelines and processes that ensure a unified brand narrative, and ensure content complies with legal and regulatory standards.
• Stay ahead of industry trends, digital marketing innovations, and competitor strategies to keep Cytiva's website and content at the forefront of the Biotechnology and Life Sciences sector.

Travel, Physical / Environmental Requirements

Who You Are

Preferred qualifications

Compensation and Benefits

The annual salary range for this role is $155,000 - $195,000. This role may be eligible for bonus / incentive pay. Cytiva offers a broad array of comprehensive benefit programs including paid time off, health insurance, and a 401(k) plan. The company states that compensation ranges may be modified in the future and are determined at the company's discretion.

Remote / Flexibility

The company supports flexible, remote working arrangements for eligible roles. This position is eligible for remote work arrangements with details provided during the interview process.

Equal Opportunity

Cytiva and Danaher Corporation are committed to equal opportunity regardless of race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law. U.S. EEO posters are available here. Reasonable accommodations are provided for applicants and employees with disabilities upon request : 1-202-419-7762 or applyassistance@danaher.com.

For more information, visit www.danaher.com.

#J-18808-Ljbffr