Head of Digital Marketing & Ecommerce l Fashion Lifestyle Brand Job at Consuela,

Description

Location : Austin, TX

Reports To : Chief Marketing Officer

Team : Digital Marketing, E-Commerce, Performance Marketing (2+ direct reports)

Lead the Digital Growth Engine of a beloved Fashion Lifestyle Brand

As Head of Digital Marketing & Ecommerce at Consuela , you’ll own the strategy, execution, and P&L Performance of our digital business across e-commerce, paid media, lifecycle marketing, and digital experience. This is a senior marketing leadership role responsible for delivering paced growth through creative storytelling, data-driven optimization, and a highly engaged team. As a member of the Consuela leadership team, you’ll collaborate directly with the CMO, CEO, Creative Director, and other cross-functional leaders to shape the digital future of a fast-growing fashion and lifestyle brand that’s rooted in a purposeful quest to Make Today Ridiculously Awesome.

Key Responsibilities

Digital Strategy, Revenue Ownership & P&L Accountability

• Lead and optimize Consuela’s owned, earned and paid digital channels with full ownership of the digital marketing P&L all through the lens of Consuela’s brand ethos.
• Manage the media budget and customer acquisition costs across all paid platforms (search, social, display, influencer, influencer, affiliate)

Align digital strategy with topline business goals, ensuring return on ad spend (ROAS), customer lifetime value (LTV), and conversion KPIs are met or exceeded

E-Commerce & Site Performance

Lifecycle & CRM Marketing

Team Leadership & Creative Collaboration

Analytics, Forecasting & Optimization

About Consuela

In 2005, Consuela's Founder, CEO & Chief Creative Officer, Conni Reed found herself unfulfilled working in the corporate world. She set out on a quest to bring joy into her life and positively impact the world, honoring the artists and culture that shaped her fondest memories of being captivated by the vibrant contrast of colors, textures and human connection she enjoyed during childhood trips to Mexico with her father.

Conni set three goals; 1.) Make Art. 2.) Support and Uplift Women. 3.) Work in Mexico. Today, twenty years later, what started as a one-woman entrepreneurial venture out of her garage in Dripping Springs, TX, Consuela, is a beloved, vibrantly colored, textural, meticulously built handbag and accessories brand headquartered out of Austin, TX and Leon, Guanajuato, Mexico.

The name Consuela is derived from the verb ‘consolar’, meaning to console, comfort and uplift. This spirit is reflected in Consuela’s simple yet powerful mantra : ‘Make Today Ridiculously Awesome!’ Our mantra shapes everything we do from designing with purpose to blending artistry with functionality to celebrating resilience and embracing all the twists and turns of life’s journey.

The ‘Art of the Unmatched’ is Consuela’s trademarked design philosophy and it’s the basis, foundation and inspiration for each collection. Consuela is representative of life’s journey, a collage of sights, sounds, emotions, and travels. Unexpected colors, textures, and patterns, that are purposefully “unmatched” rather than mismatched as if by mistake.

Driven to support and uplift women, Conni founded the Consuela Viva Babe program to honor women who inspire others with their courage and strength. This initiative reflects Consuela’s dedication to shining a light and sharing stories that could easily be overlooked.

Conni’s belief in nurturing the creative community is evident in her efforts to uplift communities in both countries. Through integrity-driven operations and long-term relationships, Conni supports culture and fosters thriving communities, underscoring her mission to grow and win together. Under Reed’s leadership, Consuela has earned recognition in Forbes Small Giants, with features in Us Weekly, NY Post, Good Morning America, Texas Monthly and more.

Rooted in the 7P’s of our Evergreen Certification, we are a Purpose-driven team with the grit and resourcefulness to build a Private, Profitable, enduring and market-leading business that makes a positive dent in the universe.

Consuela continues to redefine fashion with purpose with a growing omnichannel business spanning e-commerce (ConsuelaStyle.com), wholesale (1,200+ accounts), retail (3 stores), and national department store presence . As the brand evolves, Reed remains committed to creating art, supporting and uplifting women, designing with intention and celebrating life’s journey.

Requirements

What You Bring

Core Qualifications

Leadership & Creative Collaboration

Benefits

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