Marketing Systems Manager

About Us

Kenect is a leading AI-powered texting and reputation management platform used by 10,000+ dealerships and service businesses across North America. We help companies streamline communication, respond faster, and drive real revenue by converting their main business line into a text-enabled number and unifying messaging, reviews, payments, and customer conversations in one simple platform.

What sets Kenect apart from other communication tools is our deep industry expertise and seamless integrations with the systems dealers already use. Teams trust us because our technology is easy to adopt, built for real-world workflows, and delivers measurable improvements in speed, customer satisfaction, and operational efficiency.

We're a fast-growing, mission-driven team building technology that strengthens human connection in a digital-first world and we're just getting started.

About This Role

We are looking for a hands-on Marketing Systems Manager to own the systems and workflows that power our top-of-funnel engine. You will be the primary owner of our Hubspot marketing platform, and other marketing tools—making sure leads are captured, enriched, routed, and followed up on quickly and reliably. This role sits on our Business Applications team as an individual contributor, but works closely with Marketing, Sales, and RevOps leadership to design and execute a predictable pipeline engine. Expect a mix of heads-down configuration (campaigns, workflows, integrations) and analytical work (funnel diagnostics, experiments, and insights) that directly impacts revenue.

What You Will Be Doing

• Serve as the primary administrator and subject matter expert for HubSpot and the top-of-funnel tool stack (sales engagement platform, calendaring tools, routing tools, data cleansing tools, form/landing page infrastructure, etc.).
• Design, build, and maintain lifecycle programs including email nurtures, trigger-based workflows, lead scoring, and routing from first touch through lead qualification and then handoff to Sales.
• Own and optimize lead capture: landing pages, forms, tracking/UTMs, and campaign structure to ensure accurate attribution and clean handoffs into our CRM (Salesforce).
• Configure and maintain integrations between HubSpot, Salesforce, and other GTM systems; proactively monitor and resolve data sync issues, routing gaps, and duplicate record problems.
• Build and maintain dashboards and reports that surface key funnel metrics (lead volume, speed-to-lead, show rates, conversion rates, pipeline created) for Marketing, Sales, and RevOps leaders.
• Partner with demand generation to plan and execute experiments (A/B tests on campaigns, sequences, send times, routes), then translate learnings into scalable workflows and playbooks.
• Partner with Sales and Marketing leadership on targeted campaigns, including data cleansing, data import, and lead assignment.
• Support Sales automation by building and maintaining SEP sequences, task queues, and routing logic that align with marketing programs and SLAs.
• Document processes, workflows, and data flows; train and support Marketing and Sales teams on system usage, best practices, and new features.
• Collaborate with Salesforce Admins and RevOps on definitions (MQL, SAL, stages) and ensure process or schema changes are reflected correctly across HubSpot and Salesforce.
  

Skills & Qualifications

• 3–5+ years of hands-on experience in Marketing Operations or marketing automation for a B2B company, with deep ownership of HubSpot (or a similar MAP) in a production environment.
• Strong HubSpot expertise across workflows, lists, lead scoring, email, forms, landing pages, and reporting; able to design end-to-end lifecycle programs rather than just individual campaigns.
• Solid understanding of the B2B funnel and GTM motions (inbound, outbound, SDR/AE handoff), with demonstrated experience improving top-of-funnel metrics such as speed-to-lead, show rate, and lead-to-opportunity conversion.
• Experience integrating a MAP with Salesforce, plus a working understanding of the Salesforce data model (objects, fields, campaigns, reports); comfortable partnering closely with Salesforce Admins to debug issues.
• Familiarity with sales engagement tools (e.g., Outreach, Salesloft), scheduling/routing tools (e.g., Calendly, Chili Piper), and how they should connect into the lead flow.
• Strong data maagement skills: segmentation, normalization, de-duplication, enrichment, and governance; highly competent in Excel/Sheets and comfortable manipulating large datasets.
• Analytical and experiment-driven mindset: able to translate data into insights, propose tests, and then operationalize changes in the systems.
• Clear, concise communicator who can explain complex workflows to non-technical stakeholders and drive alignment across Marketing, Sales, and RevOps.
• Bonus: Salesforce Admin experience (certified or equivalent) including building flows/automation, managing fields and page layouts, and working with profiles/permission sets.

Our Company Values We Hope You Showcase

• See it, Solve it, Get it Done
• Build, Adapt, Win
• Unwavering Customer Obsession

What Kenect Offers

• Health, Dental, Vision, Life & Disability Insurance
• Your birthday is a paid day off
• Onsite gym
• Breakroom full of snacks and drinks
• Convenient location next to freeway entrance/exit

We believe in hiring self-motivated team members who can run alongside us without needing to be “managed” along the way. Yes, we have managers and 1:1s. Yes, we believe in giving open two-way feedback. We also believe in having team members who can run without the daily guidance that some companies prefer.

Kenect is an equal opportunity employer. We are an organization comprised of people of all kinds of backgrounds, and we believe this mix is precisely what makes us strong. All employment decisions at Kenect are based on business needs, job requirements, and individual qualifications without regard to race, color, religion or belief, family or parental status, or any other status protected under federal, state, or local law.