Marketing Science Manager Detroit, MI 48226

Marketing Science Manager

The Marketing Science Manager position is responsible for overseeing all marketing automation and segmentation activities encompassing email marketing, SMS texting, campaign development, fan segmentation, and customer journey creation. This role requires the ability to construct dynamic, data-driven campaigns that render properly across all fan engagement channels while meeting branding and design expectations. Additionally, the position will play a crucial role in supporting internal departments through data collection, segmentation, data governance, and CRM initiatives. The Marketing Science Manager will collaborate closely with all internal departments to ensure that email efforts support business development and corporate strategy effectively.

Essential Functions: The Manager of Marketing Science position will have daily responsibilities including, without limitation, the following:

• Assist in the development and execution of email and SMS campaigns, ensuring they are tailored to fan segments and aligned with campaign objectives
• Support fan segmentation efforts to enhance personalization and improve customer journey experiences
• Help ensure campaigns are properly formatted and rendered across all fan engagement channels in accordance with branding and design guidelines
• Collaborate with the Marketing Science team lead to collect, analyze, and report on data to inform campaign strategies and performance
• Support data governance and CRM initiatives, maintaining high-quality data for segmentation and reporting purposes
• Assist in the preparation and analysis of performance metrics to optimize marketing automation efforts
• Work with internal teams to ensure marketing activities align with broader business development and corporate strategy goals
• Lead and manage all international communication and data collection campaigns
• Support the development and execution of data-driven communication strategies for the Lions' new membership model
• Implement A/B testing strategies to refine messaging and improve campaign effectiveness
• Leverage insights from data analysis to identify new opportunities for engagement & growth
• Monitor the latest trends in marketing technology and tools to ensure strategies stay innovative and effective

Nonessential Functions:

• Utilize marketing automation platforms and CRM to design, target, schedule, and deploy email and text communications
• QA all programs, campaigns, and emails with strict attention to detail
• Perform database maintenance duties as necessary, including but not limited to, potential duplicates, conflicting or missing data, and merging records
• Assist with research and analytics projects as necessary
• Will establish and maintain effective working relationships with colleagues and guests
• Ability to work independently along with the ability and willingness to take direction
• Will successfully manage multiple priorities in a professional manner, organize work efficiently, and meet strict deadlines
• Exceptional written, verbal, intrapersonal, and customer service skills
• Prepare and present campaign performance reports to key stakeholders, providing actionable insights for future campaigns
• Collaborate with cross-functional teams to coordinate and align marketing activities with broader business strategies
• Ensure that marketing efforts are aligned with organizational goals and priorities, contributing to business growth
• Will adjust work schedule to meet departmental demands
• Will keep appropriate information confidential
• Will accept other responsibilities and duties required by the supervisor consistent with the objectives and essential functions of this position. Such responsibilities shall be incorporated into the position description if they are ongoing

Qualifications/Requirements:

• Bachelor's degree in Business, Marketing, Communications, Technology or a closely related field
• At least 3 years of experience in email marketing, including a solid understanding of digital marketing testing. Knowledge of Salesforce Marketing Cloud preferred.
• Knowledge of email, web, and database technologies
• Experience and proficiency in Adobe Photoshop
• Experience with ticketing systems. Ticketmaster experience preferred
• Experience with CRM systems. Salesforce CRM experience preferred
• Knowledge of HTML and CSS
• Proven ability to execute and optimize campaigns based on data-driven insights
• Ability to manage and analyze large datasets, identifying patterns and trends to improve campaign performance
• Strong analytical skills, especially Microsoft Excel and basic SQL knowledge preferred.
• Experience evaluating data & providing recommendations to management preferred.
• Ability to work a flexible schedule including nights, weekends, and holidays