DL1961 is hiring : Social Media Content Creator in New York

DL1961 is a premium essentials brand with roots in vertical integration, offering elevated denim, knits, and ready-to-wear for women, men, kids, and pets. The brand focuses on meticulously crafted pieces designed to carry customers through life’s stages. DL1961 partners with sustainable manufacturers worldwide to produce high quality essentials for everyday wear, through an own low-impact factory and strategic collaborations. The brand has been named one of Fast Company’s Most Innovative Companies in 2023.

Learn more about DL1961 and shop the full styles at dl1961.com.

Overview

As the Social Media Content Creator , you will shape the brand’s online presence through creative and strategic content development, engagement and campaign execution by optimizing SEO, performing market research, monitoring performance of promotional campaigns and creating visually appealing designs to communicate messages effectively.

Onsite requirement : 2-3 days a week, 9am to 5 : 30pm. Availability for social media shoots outside these in-person days may be required.

This role supports DL1961 and Warp Weft World brands.

The base compensation range offered ($25-30 / hour) is based on several factors, including but not limited to industry experience, market location, job-related knowledge and skillsets.

To be considered for the role, please attach your portfolio to your resume.

Responsibilities

• Develop engaging and creative content for various social media platforms to increase brand awareness and drive traffic.
• Collaborate with creative and marketing teams to create compelling visuals and copy that align with brand messaging.
• Monitor and analyze social media performance metrics to optimize content strategy and enhance audience engagement.
• Stay up to date with current social media trends and best practices to implement innovative strategies for growth.
• Engage with followers and respond to comments and messages to build relationships and maintain a positive brand image.
• Create and manage social media calendars to plan and schedule content ahead of time for consistent posting.
• Research industry trends and competitor strategies to identify opportunities for content differentiation.
• Utilize social media management tools to streamline workflow and enhance efficiency in content creation and posting.
• Develop and implement social media campaigns to support specific marketing goals and objectives.
• Collaborate with influencers and partners to amplify reach and drive brand awareness through strategic partnerships.

Graphic Design

Desired Skills and Experience

Benefits

DL1961 is an Equal Opportunity Employer that considers applicants without regard to race, sex, religion, national origin, disability or protected veteran status.

Thank you for your interest in DL1961. We look forward to reviewing your application!

#J-18808-Ljbffr