Vashe Senior Brand Growth Manager, Infection Prevention

Description:

Who is Urgo Medical?

Are you looking for a company where your work has meaning, where you can make a real impact and learn every day? At Urgo Medical, we believe innovation can transform lives. Our mission: to help patients heal faster and better, through cutting-edge products and innovative digital services. Some wounds are severe, can become chronic, or may become infected, causing pain and isolation. We take on this challenge every day by developing solutions that accelerate healing and by leading ambitious projects!

Urgo Medical is also a unique company: French ( more than 80% of our products are manufactured in France), family-owned (we focus on a long-term vision and put our teams at the heart of our success), and international (present in 17 countries).

By joining us, you will discover our mission, our foundation, our commitment to local industrialisation, and the authentic energy of our teams. At Urgo Medical, we have many strengths: industrial, R&D, commercial... and all of them are essential. If you want to combine passion, impact, and innovation, this position is for you!

About the Role

The Vashe Senior Brand Growth Manager, Infection Prevention is responsible for identifying, shaping, and executing the brand’s growth beyond its traditional wound care channel within the acute setting. This role is highly strategic, focused on exploring new call points, conducting market assessments, building KOL networks in emerging specialties, and managing cross-functional initiatives that unlock new pathways for the brand. The Vashe Senior Brand Growth Manager, Infection Prevention operates “behind the curtain,” orchestrating the work of professional affairs, medical affairs, regulatory, global marketing, and commercial teams to drive expansion into new hospital areas.

This role leads cross-functional campaign development, particularly for initiatives such as infection prevention and supports downstream execution for new product formats intended for non-wound-care markets.

Requirements:

Duties and Responsibilities

Key Responsibilities

Market Expansion Strategy

• Conduct market research, segmentation, and competitive assessments to evaluate new hospital call points and quantify opportunity size.
• Recommend strategic pathways for market entry, including required resources, sequencing, and investment.
• Provide leadership with decision-ready analysis on opportunity cost, prioritization, and expected impact.

Cross-Functional Campaign Leadership

• Act as project manager and strategy lead for campaigns outside traditional wound care (e.g., infection prevention)
• Develop messaging, claims strategies, and customer value propositions that resonate with new audiences.
• Coordinate with Professional Affairs, Medical Affairs, Regulatory, and Global Marketing to ensure alignment and compliance.

KOL & Professional Network Development

• Build new KOL networks in emerging call points; lead identification, onboarding, and insights-gathering activities.
• Partner with key professional societies such as AORN, APIC, and others critical to new use environments.
• Manage advisory boards and insight programs to validate market needs and refine strategic direction.

Product Launch Support for New Use Environments

• Serve as downstream marketing partner for new product formats or line extensions targeted outside wound care.
• Translate upstream insights into strategic launch plans and commercial messaging.
• Develop sales and training collateral tailored to new customer profiles.

Measurement, Monitoring & Decision Analytics

• Define KPIs, track progress of expansion initiatives, and conduct post-launch analysis.
• Measure campaign effectiveness, market penetration indicators, and financial implications.
• Provide data-backed recommendations for go/no-go decisions and resource allocation.

Competencies

• Strategic thinking and market foresight
• High-level project management and cross-functional orchestration
• Strong analytical and decision-support capabilities
• Ability to operate without a playbook
• Relationship building with new KOLs and stakeholders
• Comfort navigating ambiguity and shaping new pathways

Requirements

• Bachelor’s degree required; MBA or advanced degree preferred.
• 5–8 years in healthcare marketing, upstream/downstream product management, or hospital market development.
• Experience entering new call points, managing complex cross-functional projects, or launching products beyond existing channels.
• Strong analytical skillset; familiarity with market modeling, customer research, and opportunity analysis.
• Excellent verbal and written communication skills.

Work Environment

• Indoors, in an office environment, with temperature control.
• No adverse environmental conditions expected.
• Up to 40% travel

Physical Demands

• Sedentary work. Exerting up to 15 pounds of force occasionally and/or negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects. Repetitive motion. Substantial movements (motions) of the wrists, hands, and/or fingers. The worker is required to have close visual acuity to perform an activity such as preparing and analyzing data and figures; transcribing; viewing a computer terminal; extensive reading; the ability to operate standard office equipment and keyboards.

Urgo Medical is officially certified Great Place to Work

This recognition is based on employee feedback and reflects a culture of trust, care, and commitment.

Join Urgo Medical and help build an environment where everyone can thrive.

*Great Place To Work® is an international certification based on the quality of life at work.

The above description is intended to describe the general content, identify the essential functions of and requirements for the performance of this job. It is not to be construed as an exhaustive statement of duties, responsibilities, or requirements. Urgo Medical North America, LLC participates in E-Verify for all employees.