Sales and Marketing DirectorOakwood Village • Madison, Ohio, USA
Sales and Marketing Director
Oakwood Village • Madison, Ohio, USA
23 days ago
Job type
- Full-time
Job descriptionDrive occupancy and census growth across Independent Living Assisted Living and Memory care. Oversee coach and support a five-person sales team responsible for managing the full sales pipelinefrom inquiry to waitlist to closing. Serve as a working manager actively participating in sales efforts and providing backup coverage for counselors as needed. Monitor and analyze sales metrics forecasting and conversion rates adjusting strategies to ensure targets are met. Oversee and participate in the management of the community waitlist ensuring timely communication and accurate tracking. Act as the first point of contact for contract-related questions from prospective residents current residents and staff members ensuring clarity consistency and compliance with organizational standards. Support major sales initiatives including the lease-up of new builds. Oversee execution of social media event promotion and on-the-ground marketing activities. Partner with the CMO on advertising campaigns content development and reporting. Gather sales team insights to inform messaging and marketing initiatives. Represent the organization at community events outreach activities and networking opportunities. Partner closely with the CMO and other campus leaders to align census strategies with organizational goals. Ensure consistency in communication and brand standards across marketing channels. Contribute to a culture of hospitality teamwork and mission-driven service. Demonstrated ability to meet or exceed occupancy / census goals. Strong working knowledge of Microsoft Office Suite (Word Excel PowerPoint Outlook). Proficiency with marketing tools such as CRM systems Social media platforms and Analytics tools Working knowledge of Email marketing platforms Basic design tools Excellent communication presentation and relationship-building skills. Strong organizational and analytical abilities. Ability to balance strategic leadership with hands-on execution in a lean environment. Bachelors degree in Marketing Communications Business or related field (or equivalent experience). 5 years of experience in sales leadership preferably in senior living Real Estate or other related service industry.
MISSION STATEMENT
We are Called to serve a thriving community of seniors that live with dignity connection and purpose.
CORE VALUES
Fully embraces a culture of hospitality and teamwork by living the Oakwood Core Values :
- Compassion : We care deeply about the people we serve and the people we work with on a daily basis. We work together to help one another.
- Faith : We have a commitment to remain true to the vision and mission of Oakwood.
- Inclusion : We include everyone. We welcome opinions and strive to consider different perspectives to create fair welcoming and accessible experiences for all.
- Integrity : We work to be transparent and fair. We act with honor and respect for our residents their families and our co-workers.
- Dedication : We care about the people we serve and work with on a daily basis. We are dedicated to providing superior service to one another and our community.
ESSENTIAL RESPONSIBILITIES (including but not limited to) for the Sales and Marketing Director :
Sales Leadership & Census Management
Marketing & Outreach
Collaboration & Leadership
ESSENTIAL QUALIFICATIONS
EXPERIENCE EDUCATION AND / OR TRAINING for the Sales and Marketing Director
Required Experience :
Director
Key Skills
Sales Experience,Marketing,Hotel Experience,Hospitality Experience,Assisted Living,Management Experience,Revenue Management,Sage,Salesforce,Sales Management,Team Management,Memory Care
Employment Type : Full-Time
Department / Functional Area : Marketing
Experience : years
Vacancy : 1
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Sales And Marketing Director • Madison, Ohio, USA
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