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PT Business Development Specialist

PT Business Development Specialist

Visiting AngelsActon, MA, US
30+ days ago
Job type
  • Full-time
Job description

Business Development / Marketing Specialist

Visiting Angels is looking for a Business Development / Marketing Specialist to join our team in our Acton, MA office. The Business Development / Marketing Specialist is responsible for generating business from referral sources to meet agency growth and revenue goals.

The ideal person for this position has a dynamic personality and is passionate about sales and marketing. This candidate should have previous relevant experience and be interested in creating great relationships throughout the communities we service. Schedule : Monday-Friday, 20-25 hours / week

Responsibilities :

  • Develop and execute marketing plans
  • Establish contacts and communicate regularly with those target audiences
  • Conduct Care Coordination Meetings to set clients up for services
  • Maintain our Social Media accounts and work closely with our SEO and Website Optimizer
  • Organize and attend events beneficial for building referral sources
  • Evaluate marketing ideas and campaigns for effectiveness
  • Conduct market research to ensure we are competitive with rates / pricing
  • Source Caregiver candidates within the community by building relationships with referral sources
  • Conduct presentations in the community
  • Works with the Director of Operations to ensure that the print and online presence of the company is up-to-date and effective
  • Reports marketing data, market trends, forecasts, and potential new referral sources during weekly staff meetings
  • Work collaboratively with key team members to understand recruitment needs and existing recruitment market environment
  • Understand major competitors, wage and benefit offerings, and use that knowledge to differentiate business as the employer of choice
  • Maintain professionalism and serve as a strong representative to uphold the business brand, reputation and culture
  • Build and maintain relationships with healthcare-related schools and colleges, local community businesses, faith-based establishments, and other pertinent recruitment sources
  • Additional duties and tasks as assigned

Requirements :

  • Valid driver's license and car insurance
  • Degree in Business, Communications, or a related field (preferred)
  • Experience with public speaking with demonstrated presentation skills
  • Proficiency with Microsoft Office (Word, Excel, PowerPoint and Outlook) applications, scheduling systems and other healthcare industry-related software
  • Demonstrate ability to work well with a team and independently
  • Ability to form relationships and maintain rapport with community resources
  • Ability to listen and communicate clearly, fluently and diplomatically both orally and in writing
  • Ability to remain flexible, resilient, calm and maintain a sense of humor in all situations
  • Present a well-groomed image that reflects the professionalism of the business
  • Ability to plan, organize, prioritize, delegate and accurately complete work activities within deadlines while managing interruptions
  • Ability to generate goodwill for Agency with clients, their family members and referral sources. Demonstrate a strong commitment to client service excellence
  • Ability to lawfully work in the U.S.
  • Home care or elder care experience preferred
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    Development Specialist • Acton, MA, US