Website & SEO Specialist Job at Nashville Public Radio in Tulsa

Summary

Summary : Identify strategies and techniques to increase engaged traffic, visitors, market share, and high-ranking placements for the Melton companies’ web properties. Serve as an expert in website administration, page design, analytics, content creation and distribution, and more. Aid in lead generation efforts, social media search optimization, search campaigns, and development of analytics tools.

Essential Duties and Responsibilities

• Other duties as assigned.
• Own all search engine optimization efforts (on-page, off-page, and technical) across the Melton companies’ web properties and implement optimal strategies.
• Execute extensive, constant, and effective keyword research relevant to the Melton companies’ goals and website performance objectives.
• Write original content, optimize keywords, and perform split testing on websites / landing pages tailored to our SEO objectives and target audience.
• Perform competitor studies and implement website changes to enable Melton web properties for higher engagement, ranking, technical performance, and overall share of voice.
• Work extensively in Wordpress on all Melton company websites to optimize content, modify user experience, site structure, technical performance, and more.
• Identify trends and actionable insights based on search engine algorithm updates and best practices.
• Aid in optimizing search campaigns (Google Ads) including new keyword research, keyword performance monitoring, and negative keywording.
• Encourage external sites to link back to Melton content and implement internal linking where appropriate.
• Collaborate across departments or with vendors for expert knowledge and assistance in developing new copy for the websites as well as assistance in technical matters.
• Analyze and review all Melton web properties for improvements and scrub both copy / media as well as the user experience for necessary changes.
• Collect, analyze, and present traffic and engagement data for advertising, media, and content development.
• Write company press releases and distribute to vendors, with marketing team, and to web properties.
• Own the development and distribution of the OpenLine (company newsletter) and other internal and external email marketing campaigns.
• Integrate the marketing team’s content marketing strategies into SEO and website administration.
• Own the development and maintenance of all customer / freight and Logistics-related print and digital materials.
• Assist with updating the XML job feed for driver recruiting.
• Own the Melton companies blog strategy by generating ideas for SEO-optimized content and providing guidance to the Recruiting and Marketing Coordinator for research and content creation.
• Assist with setting up web conversion tracking for paid advertising campaigns and managing activity tracking across websites and landing pages.

Education and / or Experience

Education and / or Experience : A degree in marketing, communications, advertising, or related fields. Customer service experience or training is beneficial.

Special Training

Special Training : Must have working knowledge of Microsoft Office, Google Ads, Google Analytics, Google Search Console, Google Tag Manager, Wordpress, Email marketing tools, SEMRush / SEO Management tools, Technical SEO tools, Zapier, and project management tools.

Special Skills

Special Skills : Advanced creative and technical skills with regards to content development, website administration, SEO efforts, advertising effectiveness, copywriting, reporting / analytics tools, and more. Communication and organizational skills, attention to detail, and the ability to multitask is required.

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