Social Media Manager, Organic & Growth (In-House) (Miami)

About the Job

Were looking for a sharp, trend-obsessed

Social Media Manager, Organic & Growth (In-House)

to own organic social strategy and execution across Nysonians portfolio of brands. This is a true in-house role

based in our Miami HQ

where youll collaborate with our creative, influencer, and paid teams to drive cultural relevance, growth, and community across multiple platforms. No agencies, no outsourcing

youll own strategy and execution end to end.

In this role, youll manage and grow our social presence across TikTok, Instagram, YouTube Shorts, and emerging platforms. Youll map trends in real time, build culturally relevant content, curate UGC, and lead meme-native execution that drives engagement and brand love. Youll also collaborate closely with creators and our influencer marketing team to integrate content into broader campaigns.

This role is ideal for someone who lives and breathes social, thrives in fast-moving environments, and knows how to grow communities through creative storytelling and unconventional growth tactics.

Key Responsibilities

Build and execute full-funnel organic content strategies across TikTok, Instagram, YouTube Shorts, and emerging platforms

Develop and maintain distinct content identities across multiple Nysonian brands while ensuring platform-native execution

Lead daily trend mapping, cultural monitoring, and meme content creation to drive real-time engagement

Source, curate, and integrate UGC into brand channels to fuel growth

Collaborate with creative teams to brief and produce scroll-stopping content

Partner with influencer and paid media teams to amplify creator content through organic channels

Test and implement unconventional growth tactics to scale reach, engagement, and community

Track KPIs (follower growth, engagement, referral traffic, share of voice) and refine strategy based on insights

Act as the internal expert on platform changes, new formats, and social behaviors

What Were Looking For

35 years of social media management experience at a high-growth DTC brand or agency

Proven track record of scaling TikTok, Instagram, or YouTube accounts with measurable results

Strong grasp of meme marketing, UGC, and platform-native creative

Experience with social tools (Sprout, Loomly, Hootsuite, or similar) for scheduling and analytics

Excellent communication and organizational skills; ability to manage multiple brand voices at once

Comfortable reacting quickly to cultural trends and producing content on short timelines

Passion for lifestyle, fitness, and travel brands with curiosity for whats next in culture

Compensation & Perks

Base salary : $70K$100K depending on experience

Comprehensive benefits package for you and your family

Generous PTO

Growth opportunities within Nysonians in-house marketing team

Company Overview

At Nysonian, we exist to build the next generation of global lifestyle brandsbrands that inspire how people travel, move, and live. We believe the future belongs to companies that create not just products, but experiences that empower people worldwide.

From luxury travel to fitness and wellness, our portfolio is growing fast :

NOBL Travel

one of the fastest-growing luggage brands, redefining modern travel with design, durability, and style

FLO Pilates

the worlds leading Pilates brand, bringing the practice into homes and wardrobes everywhere

REDGE Fit

a new standard in at-home strength training, making performance accessible to all

With $150M+ in annual revenue, 300+ teammates across 6 countries, and 1.3M+ customers worldwide, weve proven whats possible in just a few years. But were only at the beginningthis is a chance to shape brands that will define the next decade.