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Public Relations Director Job at Davis South Barnette & Patrick Advertising - Di

Public Relations Director Job at Davis South Barnette & Patrick Advertising - Di

MediabistroMobile, AL, United States
15 days ago
Job type
  • Full-time
Job description

Purpose of position : To lead the PR team in designing and implementing marketing strategies that cultivate brand awareness for our diverse clientele.

Essential Functions : (must be able to perform these functions, with or without a reasonable accommodation).

Responsibilities

  • Director Duties :
  • Recruits, interviews, and hires PR specialists as needed.
  • Supervises PR specialists including providing assistance and mentoring, coordinating time off, and providing feedback on work performance.
  • Oversees the progress of the team to ensure goals are met in a timely manner.
  • Coordinates collaborative meetings with PR specialists and members of various departments to review client accounts and progress.
  • Public Relations Duties :
  • Identifies new business targets and leads, converting clients as necessary.
  • Identifies opportunities to grow business with existing clients.
  • Drives the overall strategy including media relations, partnerships, and events for client accounts.
  • Leads the writing and managing of new business pitches.
  • Provides insights and ideas, brainstorms, and creates innovative campaigns with the team.
  • Develops supplier relationships and partner relationships.
  • Develops client rapport and builds relationships.
  • Keeps up with current news agendas and developments within industry including following social media, influencers, and digital marketing trends.
  • Develops and maintains excellent media contacts across the media spectrum.
  • Ensures account profitability while ensuring clients’ expectations are met.
  • Acts as an ambassador for the agency and supports the internal PR and marketing endeavors of the agency.
  • Organizes mid to large PR events staying within client’s budget.
  • Identifies new marketing opportunities for the agency and keeps abreast of competition to stay ahead of the curve.
  • Keeps accurate record of time spent on client projects.

Skills, knowledge and abilities

  • Must be able to effectively collaborate with other team members to understand and deliver client needs.
  • Must have a keen eye for story angles and developing a compelling media timeline.
  • Must be politically sensitive with the ability to work with all affiliations in diverse work environments.
  • Ability to network and form strategic partnerships, bringing in new and exciting ideas.
  • Must be financially adept with the ability to work within client budgets and offer alternative solutions if necessary.
  • Must exhibit strong proficiency in the use of Microsoft Office software.
  • Must possess solid news judgement in both traditional media and new media.
  • Must have a strong network of contacts / writers across a variety of topics.
  • Must have working knowledge of video editing, audio editing and limited experience in creating digital files for social media, non-traditional media, etc.
  • Must be familiar with media valuation reporting.
  • Must be willing to travel and work additional hours outside of the normal 9 to 5.
  • Ability to handle multiple tasks, prioritize and effectively work under pressure and meet deadlines.
  • Must have excellent reading, writing, proofreading, and communication skills with English being primary language.
  • Must be able to make decisions with little supervision when necessary to meet clients’ needs.
  • Must be able to use hands, fingers and wrists, repetitively, using a computer keyboard and other office equipment.
  • Must be able to see and hear with or without the use of lenses or aids.

    • Experience and Education Requirements

    Bachelor’s Degree in marketing, communications, or related field. 8 – 10 years experience working in Public Relations with prior supervisory experience a plus. Prior experience organizing mid to large size events for clients.

    Seniority level

  • Director

    • Employment type

  • Full-time

    • Job function

  • Marketing, Public Relations, and Writing / Editing
  • Industries
  • Advertising Services

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    Director Public Job • Mobile, AL, United States