Sales Representative Specialist - eTourism
We're part of Informa, a global business with a network of trusted brands in specialist markets across more than 30 countries, and a member of the FTSE 100. Our purpose is to connect our customers to information and people that help them know more, do more and be more. No other company in the world helps more people share professional knowledge or make business connections. We run around 800 events each year, create digital platforms based on engaging news and information content, and operate professional development programs for individuals and businesses.
This role is based in our Norcross office, GA. Join our dynamic eTourism team and play a pivotal role in expanding the premier event for destination marketing professionals and travel industry innovators. As a Sales Representative Specialist, you'll drive growth in our marketer registration base while maintaining the high-quality audience that sets eTourism apart in the industry.
What You'll Do :
Registration Growth & Audience Development :
- Expand marketer registrations beyond our current North American & Canadian DMO base to include hoteliers, resorts, and attractions throughout North America
- Develop and implement strategies to increase international DMO participation with future expansion to include international hospitality partners
- Manage the registration process with careful vetting to ensure audience quality
Sponsorship & Partnership Management :
Collaborate with suppliers and sponsors to create compelling sponsored content and presentationsCoordinate sponsor participation requirements, speaking opportunities, and content developmentSupport event agenda updates as sponsors confirm topics and presentersMaintain seamless communication with sponsors throughout the development processBrand Development :
Support the overall growth of the eTourism brand as the essential connection point between DMO marketers and travel industry suppliersQualifications :
Proven sales experience in event registration, preferably within the travel or tourism sectorExperience managing sponsor relationships and coordinating sponsored content developmentFamiliarity with registration platforms and CRM systemsStrong relationship-building abilities with marketing professionals and sponsors across various segmentsSelf-motivated with excellent time management and organizational skillsUnderstanding of destination marketing landscape and travel industry dynamicsSuccess in this role will be measured by :
Growth in registrant numbers across new market segmentsEffective sponsor relationship managementSeamless integration of sponsored content while maintaining eTourism's reputation as the must-attend event for DMO marketersStrengthening eTourism's position as the ideal platform for suppliers connecting with decision-makers in destination marketingReady to Make an Impact?
Help us strengthen eTourism's position as the industry's premier gathering where travel marketers connect, learn, and share strategies that drive the future of tourism marketing.