Specialist, Social Media

Title : Specialist, Social Media

Department : Marketing & Communications

Number of Positions : 1

Classification : 3 / On-Campus

Position # : 600580

Type of Appointment : Full-Time

Pay Rate : $39,760 - $48,830.00 / per year. Pay will be determined based on related work experience above required. To be considered in determining pay, all related work experience must be listed on the application.

Required Documents Needed to Upload at Time of Application : Resume, transcripts and three professional references.

Reference check requirements : Non-supervisory roles : three (3) current or former supervisors

Personal references (friends, clergy, customers, relatives) are not considered acceptable references

Position Summary : The overall purpose of this job is to plan and implement communications and marketing strategies through social media platforms.

Essential Functions :

35% Establishes, maintains and manages all primary social media accounts for the College. Produces, edits, updates and posts relevant, engaging content on a variety of evolving online platforms with strategic scheduling at optimal times for maximum reach. Monitors analytics and SEO to advance social media strategy. 15%

15% Stays up to date on new digital innovations and their impact on marketing and student recruitment. Monitors content from other College-affiliated social media accounts to ensure accuracy and maintain branding, making changes and suggestions as needed.

15% Provides ideas for the website and social media promotions to maximize visibility for strategic digital marketing campaigns.

15% Produces graphics, photography and videography for social media and digital media campaigns.

10% Consults with others across Pellissippi campuses to develop and implement social media strategies that support college departments or events.

5% Monitors, tracks, manages and / or responds to exterior social media sources that mention or potentially threaten the college.

5% Assists the Public Relations Specialist as needed with news story writing.

Note : The College reserves the right to change or reassign job duties, or combine positions at any time.

Key Results Areas : The Social Media Specialist will create and coordinate strategic social media and digital media campaigns for student recruitment and retention and for overall college branding and reputation management. The Social Media Specialist will create and post content - including writing, photography and videography - on a number of social media channels that promote and support the college's mission and brand.

Job Requirements :

Associate's degree required. Bachelor's degree in communications, public relations, marketing, social media or related field preferred.

1 - 3 years of experience in social media strategy, marketing, communications, public relations or related field required.

Part-time work experience is calculated at 50% credit of full-time work experience.

Additional Skills & Abilities :

Strong writing skills

• Ability to report a news story
• Takes initiative to get things done without being prompted
• Strong ability to work with others
• Understanding of crisis management skills
• Able to engage in the College's mission and values

Complexity & Creativity : The Social Media Specialist must have direct experience managing for a professional organization some / all of the following : Instagram, TikTok, YouTube, Facebook, Pinterest, Twitter, LinkedIn, etc. The specialist will use creativity and critical thinking on a daily basis to develop and implement social media and web communication strategies that complement and support the College's overall marketing and recruitment efforts. The specialist must determine the best and most creative method to communicate to appropriate audiences and then measure the effectiveness.

Magnitude of Impact : The Social Media Specialist has the potential to impact the number of students who enroll, the number of people who attend an event, the communication to people who during a crisis situation, the dissemination of information about the college and more. The communication would impact the entire college community and outside community. The outcome could be immediate since much of the communication is in real-time. If a problem were to arise, the executive director would be called on to intervene.

Responsibility for Accuracy : Typical errors might include incorrect or out-of-date information. Accuracy is crucial in this position, since accuracy establishes credibility not only for the department, but for the College. Students, particularly, often rely on social media to find accurate answers to common questions. This employee should take extra steps to verify accuracy of information before it is disseminated to the public. If that does not happen, the employee's supervisor or teammates are likely to catch an error that can be corrected online. Work quality and quantity is discussed in quarterly performance evaluations.

Nature of Contacts : The typical nature of these contacts is to provide and get information, to relay and discuss questions received online and to seek additional understanding. Additionally, the social media Specialist must always keep in mind that the content and / or responses they post online (public or not) must be in line with the College's brand; they must engage in brand advocacy and reputation management.

Judgement and Decisions : The Social Media Specialist makes independent decisions regarding social media content creation and strategy implementation. The employee will be responsible for message accuracy, grammar, spelling, branding and messaging without supervisor review.

Physical Demands : Sitting for long periods of time. Staring at a computer screen for long periods. Walking. Typing. Manual dexterity is essential for taking notes, writing articles on a computer. Ability to carry and transport photography and videography equipment.

Hazards : Ongoing possibility of muscle-related problems related to sitting all day, eye stress related to editing; occasional potential for illness related to environmental conditions. (See "8e.").

The employee is exposed to the student population and general faculty and staff and could be exposed to an unforeseen incident i.e. workplace / campus violence.

Full-time Employment Benefits :

Special Instructions to Applicants : To be considered for a position at Pellissippi State, you must create an on-line application. Your skills, abilities, qualifications, and years of experience will be evaluated using only what is recorded on your application. Work experience that is not listed on the application will not be considered towards compensation. Please note : attaching a resume does not substitute for completion of the application form. Part-time work experience is calculated at 50% of full-time experience. Please note : to scan, upload, or attach documents, a computer and scanner are available at the Hardin Valley Campus Educational Resources Center, if needed.

Pellissippi State Community College is an EEO / AA / Title VI / Title IX / Section 504 / ADA employer

If you have any problems or questions please contact Human Resources at Pellissippi State Community College's Human Resource Office at 865-694-6607 or by email at recruiting@pstcc.edu .

If you are interested in this position, click on the link to the left to apply.

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