Sr. Manager, Digital Marketing Execution, Popeyes, US&C

Join Our Team At Restaurant Brands International Inc.

Ready to make your next big professional move? Join us on our journey to achieve our big dream of building the most loved restaurant brands in the world.

Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with nearly $45 billion in annual system-wide sales and over 32,000 restaurants in more than 120 countries and territories.

RBI owns four of the world's most prominent and iconic quick service restaurant brands TIM HORTONS, BURGER KING, POPEYES, and FIREHOUSE SUBS. These independently operated brands have been serving their respective guests, franchisees and communities for decades. Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities.

RBI is committed to growing the TIM HORTONS, BURGER KING, POPEYES and FIREHOUSE SUBS brands by leveraging their respective core values, employee and franchisee relationships, and long track records of community support. Each brand benefits from the global scale and shared best practices that come from ownership by Restaurant Brands International Inc.

Roles & Responsibilities :

• Lead integrated marketing campaign planning to create preference for digital ordering via mobile app and web, increasing digital sales and revenue.
• Partner with the Marketing and Digital teams to amplify Popeyes National Marketing Calendar, promoting new menu launches, campaigns, and pulsed LTOs across digital channels.
• Partner with the Digital Analytics team to identify, build, and execute growth marketing sales plans and promotional offer strategies that drive digital orders and sales profitability, leveraging data to inform decision-making.
• Partner across cross-functional Digital teams to identify, develop, and execute ownable digital-first calendar moments and re-engagement strategies that drive customer acquisition, frequency, and retention while optimizing for CRO and CLV.
• Translate data insights into actionable recommendations, clearly identifying and communicating CRO opportunities, inclusive of SEO and AEO, to improve discoverability and traffic.
• Plan and manage digital marketing creative and content across key touchpoints (mobile app, web, performance media, CRM, loyalty) to execute with excellence and build brand consistency.
• Project manage all current and upcoming product, promotion, and calendar activations (from brief to launch) across a core team, ensuring successful and flawless campaign execution.
• Ensure digital marketing execution has proper planning and QA, flagging and tracking any potential or known issues, taking corrective actions, and improving existing processes to increase efficiencies and ensure repeatable success.
• Act as the liaison between Marketing and Restaurant Technology teams to ensure promotional offers are configured and launched correctly across both user-facing and internal POS platforms.

Qualifications :

Benefits at all of our global offices are focused on physical, mental and financial wellness. We offer unique and progressive benefits, including a comprehensive global paid parental leave program that supports employees as they expand their families, free telemedicine and mental wellness support.

Restaurant Brands International and all of its affiliated companies (collectively, RBI) are equal opportunity and affirmative action employers that do not discriminate on the basis of race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or veteran status, or any other characteristic protected by local, state, provincial or federal laws, rules, or regulations. RBI's policy applies to all terms and conditions of employment. Accommodation is available for applicants with disabilities upon request.