Senior Digital Account Manager, OnBrand

Senior Digital Account Manager, OnBrand

At American Express, our culture is built on a 175-year history of innovation, shared values and leadership behaviors, and an unwavering commitment to back our customers, communities, and colleagues. As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express. The Global Advertising and Brand Management (GABM) team is responsible for creating marketplace demand and driving commerce for American Express products and services through differentiated and innovative branding, marketing, and experiences. We have an ambitious goal : to be the most admired brand in the Fortune 500 and we aim to deliver on that by doing work that is both creative and effective. The OnBrand team sits within GABM. We are American Express' In-House Creative agency. Our ambition is to develop forward thinking ideas and work across channels, end-to-end experiences in digital and beyond while building inspiring brand creative and assets to drive consideration for target audiences. We are seeking a Senior Digital Account Manager, OnBrand.

The Senior Digital Account Manager, OnBrand will report to the Account Director and lead a portfolio of digital marketing creative projects end-to-end, from intake briefing through creative concepting, execution, production, launch, and post-launch debriefing. As a Digital Account Manager, you will be responsible for managing and overseeing the digital marketing strategies and campaigns for our clients. They will work collaboratively with OnBrand creatives, producers, and project managers as well as Amex marketing business unit stakeholders, and external Integrated Agency Teams to ensure the successful execution of digital marketing initiatives. To be successful in this role, the candidate must have a strong background in digital marketing, excellent communication skills, and a passion for delivering exceptional client service. They must be an excellent collaborator, self-starter, and have experience managing direct reports and leading teams to spearhead high-visibility digital initiatives.

Day to day responsibilities include, but are not limited to :

• Client Relationship Management : Leverage strong interpersonal skills to foster deep client relationships, build trust, and manage the day-to-day client requests with internal teams. Cultivate new and existing relationships to drive business where relevant. Serve as the primary point of OnBrand contact for a given group of Marketers / Product Managers in their respective Business Unit portfolio. Understand client objectives, goals, and target audience to develop effective digital marketing strategies.
• Digital Strategy Development : Collaborate with creative strategy, UX / UI and other key cross-functional teams to develop comprehensive digital marketing strategies aligned with client objectives. Conduct market research, competitive analysis, and audience insights to inform digital campaign planning and optimization. Identify key performance indicators (KPIs) and establish measurement frameworks to evaluate campaign success.
• Campaign Management : Collaborate with project management and creative to oversee the creation and implementation of compelling digital content, including ad copy, visuals, landing pages, and user experiences. Collaborate with the analytics and insights teams to lead the planning, execution, and optimization of digital marketing campaigns across various platforms such as landing pages, display advertising, email marketing, and social media.
• Team Collaboration : Collaborate with internal and external teams, including creative, media planning, and analytics, to ensure the seamless execution and of digital campaigns and post campaign analysis to optimize performance, and maximize ROI of digital campaigns. Provide guidance and support to direct report(s) and project management to ensure deliverables are met and projects are executed successfully. Foster a positive and collaborative work environment, promoting knowledge sharing and professional development.
• Industry Expertise : Stay up to date with the latest digital marketing trends, technologies, and best practices. Share industry insights and thought leadership with clients and internal teams, advising on emerging opportunities and strategies.

Qualifications :

Salary Range : $103,750.00 to $174,750.00 annually bonus benefits

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors. We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally :

For a full list of Team Amex benefits, visit our Colleague Benefits Site.

American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law. American Express will consider for employment all qualified applicants, including those with arrest or conviction records, in accordance with the requirements of applicable state and local laws, including, but not limited to, the California Fair Chance Act, the Los Angeles County Fair Chance Ordinance for Employers, and the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance. For positions covered by federal and / or state banking regulations, American Express will comply with such regulations as it relates to the consideration of applicants with criminal convictions.

We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.

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Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for these positions.