Digital Marketing Manager

The Digital Marketing Manager position requires a strong focus on paid media, performance marketing, and project management. This role will work closely with and report to the Director of Marketing to execute the organization's overall digital and social strategy and will be responsible for planning, executing, and optimizing high-impact paid media campaigns across multiple digital and social channels, ensuring efficient budget allocation and maximum ROI. Additionally, the role involves overseeing multiple internal and external campaigns, coordinating with cross-functional teams, and managing timelines to ensure marketing initiatives are executed effectively.

Essential Duties and Responsibilities

Paid Advertising & Performance Marketing

• Develop and implement high-converting paid media campaigns across Google Ads, Meta (Facebook & Instagram), LinkedIn, YouTube, TikTok, and other digital platforms.
• Monitor and optimize CPC, CTR, CPA, ROAS, and other key performance metrics to maximize efficiency.
• Work with vendors to conduct A / B testing for ad creatives, campaign optimization and more.
• Stay updated on industry trends, algorithm changes, and best practices to enhance paid media strategies.
• Collaborate with creative and content teams to develop engaging ad copy, visuals, and video assets.

Budgeting & Forecasting

Campaign & Project Management

Data Analysis & Reporting

Supervision Received and Exercised

Position works under minimal supervision from the Director, Marketing.

Minimum Education and Experience Requirements

Knowledge, Skills and Abilities Requirements

Internal and External Contacts

Internal contacts include working collaboratively with PIR managers and staff. This position will have contact and interaction with the CEO and members of Executive Management. External contacts include, but are not limited to, vendors, and customers.

Physical Requirements

The physical demands and work environment described here are representative of those that must be met by an employee to successfully perform the essential functions of this job

Work Environment. This job operates in a professional office environment. This role routinely uses standard office equipment such as computers and phones.

Reasonable Accommodation. PIR will provide reasonable accommodation to the known physical or mental limitations of a qualified individual with a disability, unless doing so poses an undue hardship on the operation of the business.

Equal Employment Opportunity, OSHA, and Harassment

Public Interest Registry (PIR) provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, gender identification or genetics. In addition to federal law requirements, PIR complies with applicable state and local laws governing nondiscrimination in employment. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall and transfers, leaves of absence, compensation, and training.

PIR expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of PIR's employees to perform their job duties may result in discipline up to and including discharge.

PIR provides a workplace free from recognized hazards and complies with standards, rules and regulations issued under the OSH Act.