Director, Product Marketing - Payer

Inovalon was founded in 1998 on the belief that technology, and data specifically, would empower the transformation of the entire healthcare ecosystem for the better, improving both outcomes and economics. At Inovalon, we believe that when our customers are successful in their missions, healthcare improves. Therefore, we focus on empowering them with data-driven solutions. And the momentum is building.

Together, as ONE Inovalon, we are a united force delivering solutions that address healthcare's greatest needs. Through our mission-based culture of inclusion and innovation, our organization brings value not just to our customers, but to the millions of patients and members they serve.

Overview : The Director, Product Marketing is responsible to drive product strategy that will fuel the commercialization engine across a business unit with a deep understanding of our products, use cases, and buyer personas. They will be responsible for creating and executing the strategic marketing plans, including campaign identification, creation of marketing assets and materials, tracking of marketing campaign success metrics. The Director, Product Marketing, will work as part of the larger Marketing organization at Inovalon to maintain and enhance brand awareness and equity. This role will oversee and manage a Product Marketing team to support the Sales team in achieving revenue growth objectives through the creation of compelling messaging and execution of effective marketing campaigns.

Duties and Responsibilities :

• Lead the Product Marketing team members of your group to drive positioning of our products in the marketplace. Execute upon the commercialization strategy with a deep understanding of our products, use cases, and buyer personas;
• Understand client needs and behaviors, define key benefits that differentiate our products and services, and deliver compelling messaging across multiple business units and distribution channels and partnerships to effectively promote our products;
• Collaborate with Marketing, Product, and Sales teams, you'll own the success of go to market and launch strategies for new products and features. You'll work collaboratively to deliver campaigns that unify and amplify brand position, and client value;
• Partner with the Finance and Product teams to develop optimal pricing strategies;
• Create the annual Marketing Plan including defining the objectives, key performance and results for the product marketing team, and drive articulation of product positioning;
• Lead your Product Marketing Managers to work closely with commercialization team identifying needs and sharpen product offerings based on feedback from customers, Sales, and competitive offerings;
• Collaborate with analytic team to closely track effectiveness of marketing activities and results and stay abreast of pipeline contribution and growth;
• Work with Sales and Product Management on recommendations to fine-tune campaigns to improve results.
• Build messaging to ensure product differentiation and build a competitive intelligence strategy for consistent assessment and knowledge sharing across the business;
• Partner with Corporate Communications and Brand to define and orchestrate the Inovalon industry brand awareness strategy.
• Provide deeper insights to drive program performance, you'll identify internal and 3rd party research needs to support product positioning and go-to-market plans;
• Assess market needs and opportunities for software applications and define market requirements and desired positioning while collaborating with Product Management to align product strategy and roadmaps to the market needs;
• Establish Strategic Imperatives and supporting KPI's for your team's efforts and work closely with the Analytic team to track performance to ensure marketing plans are delivering expected business outcomes; and
• Maintain compliance with Inovalon's policies, procedures and mission statement;
• Adhere to all confidentiality and HIPAA requirements as outlined within Inovalon's Operating Policies and Procedures in all ways and at all times with respect to any aspect of the data handled or services rendered in the undertaking of the position; and
• Fulfill those responsibilities and / or duties that may be reasonably provided by Inovalon for the purpose of achieving operational and financial success of the Employer.

Job Requirements :

Education :

Physical Demands and Work Environment :

Inovalon Offers a Competitive Salary and Benefits Package

In addition to the base compensation, this position may be eligible for performance-based incentives.

The actual base pay offered may vary depending on multiple factors including, but not limited to, job-related knowledge / skills, experience, business needs, geographical location, and internal equity. At Inovalon, it is not typical for an individual to be hired at or near the top end of the range for their role, and compensation decisions are dependent upon the facts and circumstances of each position and candidate.

Inovalon invests in associates to help them stay healthy, save for long-term financial goals, and manage the demands of work and personal commitments. That's why Inovalon offers a valuable benefits package with a wide range of choices to meet associate needs, which may include health insurance, life insurance, company-paid disability, 401k, 18+ days of paid time off, and more.

Base Compensation Range

$149,100 — $210,000 USD

This position is not eligible for immigration sponsorship (e.g. H-1B, TN, or E-3). Applicants must be authorized to work in the United States as a condition of employment. (This is only applicable for US-based positions)

If you don't meet every qualification listed but are excited about our mission and the work described, we encourage you to apply . Inovalon is most interested in finding the best candidate for the job , and you may be just the right person for this or other roles.

By embracing inclusion , we enhance our work environment and drive business success. Inovalon strives to provide equal opportunit ies to the communities where we operate and to our clients and everyone whom we serve. We endeavor to create a culture of inclusion in which our associates feel empowered to bring their full, authentic selves to work and pursue their professional goals in an equitable setting. We understand that by fostering this type of culture, and welcoming different perspectives, we generate innovation and growth.

Inovalon is proud to be an equal opportunity workplace . We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or v eteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirement.

To review the legal requirements, including all labor law posters, please visit this link

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