Marketing Analyst

Marketing Analyst

DTE is one of the nation's largest diversified energy companies. Our electric and gas companies have fueled our customer's homes and Michigan's progress for more than a century. And as Michigan's largest source of renewable energy, we're creating a cleaner, healthier environment to power our future. We're also serving communities beyond Michigan, where our affiliated businesses offer renewable energy, emission control technologies, and energy services to industries in 19 states.

But we're more than a leading energy company... and working at DTE is more than just a job. At DTE, we take great care of each other and our customers, and we use our energy to be a force for growth and prosperity in our communities. When you join us, you'll be part of a team that welcomes, recognizes, and celebrates differences and values everyone's health, safety, and wellbeing. Are you ready to make that kind of difference? Bring your energy to DTE. Together, we can achieve great things.

Testing Required : Not Applicable

Hybrid Role : This role is hybrid, with an established schedule of in-person work required at an assigned work location. Any remote work is expected to be performed from an employee's primary residence, unless allowed (or prohibited) through the Company's remote work guidelines.

Emergency Response : Yes Must be available to perform a primary assignment in support of DTE's emergency response to storms or other events that impact service to our customers.

Job Summary

Gathers data, performs statistical and numerical analysis to understand customer needs, identify revenue generation opportunities and support marketing and improvement plans

Analyzes, documents, and maintains files of customer, project and campaign information including goals and results

Accesses customer systems to produce reports to support principal level employees and leaders.

Completes projects as assigned by principal level employees and leaders.

Provides guidance, expertise and participates in the training of internal and external (vendor) staff.

Uses continuous improvement tools to identify defects and improve processes

Prepares internal and external presentations

May design, develop and / or implement and manage marketing programs and / or strategies to support a particular product, service and / or market sector.

Works closely with technical teams and / or vendors to develop marketing strategies and programs. Leverages customer databases in the process.

In addition, Marketing Analyst - Vendor Services Consultant :

• Oversees Call Center operations (monitors, trains internal and external call center personnel, provides feedback, coaches, etc.)
• Responsible for the development of inbound call forecast and tracking call statistics
• Provides guidance, expertise and participates in the training of internal and external vendor staff
• May require FERC gas training

Minimum Education & Experience Requirements

Other Qualifications

Additional Information

Incumbents may engage in all or some combination of the activities and accountabilities, and utilize a variety of the competencies cited in this description depending upon the organization and role to which they are assigned. This description is intended to describe the general nature and level of work performed by incumbents in this job. It is not intended as an all-inclusive list of accountabilities or responsibilities, nor is it intended to limit the rights of supervisors or management representatives to assign, direct and control the work of employees under their supervision.