Newsletter & Social Media Producer

Title: Newsletter & Social Media Producer

Reports to: Director of Digital & Audience

Location: Providence

Position Type: Full-time, Exempt

Ocean State Media is the locally owned and operated award-winning public media organization serving Rhode Island and southeastern Massachusetts. Formerly known as Rhode Island PBS and The Public’s Radio, Ocean State Media was established in 2025 to deliver in-depth local journalism and community connection. We are reimagining what public media can be. We listen first, partner with our neighbors, and make space for meaningful conversation. Wherever you are – on air, online, or out in the world – Ocean State Media is there with you, informing, engaging, and reflecting Rhode Island.

Our digital footprint is growing, and we’re looking to strengthen our direct audience relationships through a best-in-class newsletter and an active, engaging presence across our social platforms. We value creativity, collaboration, data-driven decisions, and storytelling that connects.

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About the Role

The Newsletter & Social Media Editor will join the Digital & Audience Engagement Team to write and/or manage our external-facing newsletters and produce, curate, edit and publish content across our social media channels. This role is both strategic and hands-on: you will help define the workflow, tone, and growth strategy for the newsletters while also executing content calendars, audience engagement, and performance analytics for social media. You will report to the Director of Digital & Audience and work in collaboration with editorial/content/multimedia (video/photo) teammates, and the audience/analytics team.

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What You’ll Do

Newsletter management

• Write/edit and schedule Ocean State Media’s daily newsletter, The Daily Catch, selecting stories, drafting headlines, ensuring accuracy and readability, and aligning content with brand voice.
  
  

• Curate, schedule and participate in production of other OSM newsletters
  
  

• Manage newsletter subscriber lists and data, tracking metrics (open rate, click-through rate, conversion to site engagement) to refine strategy.
  
  

• In collaboration with the Digital Insights Analyst, Generate regular reports on newsletter performance: audience growth/retention, engagement metrics, content effectiveness, and present insights to the Digital Director.
  
  

• Explore and implement growth strategies for newsletter subscriber base (e.g., sign-up campaigns, cross-promotions, dedicated drives).
  
  

• Ensure all newsletter content complies with accessibility, privacy and industry best practices..
  
  

Social Media Management

• Working with the Digital Media Manager, produce and curate social media content across relevant channels (e.g., Facebook, Instagram, X/Twitter, LinkedIn, TikTok) aligned with overall digital strategy and newsletter themes.
  
  

• Help radio and TV editorial teams conceive and execute stories that are optimized for various platforms.
  
  

• Curate, create or commission engaging content (text, image, video) optimized for each platform; ensure on-brand and appropriate tone.
  
  

• Schedule and publish posts, monitor engagement (likes, comments, shares), respond/reply as needed (or facilitate community management).
  
  

• Monitor social media trends, platform algorithm changes and emerging channels, and advise the team on opportunities.
  
  

• Use social analytics and listening tools to measure performance, identify top content and optimize posting strategy.
  
  

• Collaborate with editorial & multimedia teams to repurpose content (newsletter to social, social to newsletter, vice versa) and amplify reach.
  
  

• Work toward audience growth goals (follower/subscriber growth, engagement rate, conversion to newsletter site visits or membership/support) in partnership with the Digital Director.
  
  

• Ensure brand consistency across channels and adapt messages for platform-specific formats and audiences.
  
  

• Perform other duties as assigned by the Director of Digital & Audience to support the organization’s audience engagement efforts.

Required:

• Bachelor’s degree in Communications, Journalism, Marketing, Digital Media or related field (or equivalent experience).
  
  

• Minimum 3–5 years of experience managing editorial newsletters and/or social media channels in a media, communications or content-rich environment. (Candidates with strong cross-channel experience will be preferred.)
  
  

• Strong writing, editing and proofreading skills: comfortable crafting clear, engaging copy with the right tone for the audience.
  
  

• Experience curating and/or creating social content across multiple platforms, and using analytics to optimize.
  
  

• Familiarity with newsletter/email tools (e.g., Mailchimp, Constant Contact, HubSpot) and social media management/scheduling/analytics tools.
  
  

• Data-driven mindset: ability to interpret metrics, set benchmarks, test strategies, draw conclusions and make recommendations.
  
  

• Excellent organizational, project-management and multitasking abilities, able to manage calendars and deadlines across channels.
  
  

• Collaborative team player with strong interpersonal skills; comfortable working across editorial, design, tech, and marketing teams.
  
  

• Familiar with digital best practices (accessibility, deliverability, privacy compliance) and social media trends.
  
  

• Ability to adapt to a fast-changing environment, learn new tools/platforms and take initiative.
  
  

Preferred:

• Experience in a media/non-profit/public media or journalism environment.
  
  

• Experience optimizing newsletters for growth and retention
  
  

• Familiarity with multimedia content and cross-channel promotion.
  
  

• Knowledge of website analytics tools (e.g., Google Analytics) and the ability to tie newsletter and social engagement to site traffic, membership/support goals.
  
  

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What You’ll Love About Working Here

• Mission-driven work with community impact.

• A collaborative team that values transparency, communication, and continuous improvement.
  
  

• Opportunity to shape the employee experience and build strong HR foundations.
  
  

Benefits: Benefits include generous health, dental, vision insurance and PTO as well as 13 paid holidays.

Ocean State Media is an Equal Employment Opportunity (EEO) provider, committed to diversity and building an inclusive environment for people of all backgrounds and ages. We especially encourage members of traditionally underrepresented communities to apply.