Senior Product Marketing Manager
SHI, one of the world's leading technology solution providers and America's largest MWBE, is pleased to present an exciting opportunity for an experienced senior product marketing manager to drive awareness and customer experience for its Cloud and Data Center Solutions. This "hands-on" role focuses on creating differentiated messaging and content for SHI's Cloud, and Data Center portfolio. The role reports to the Head of Product and Solutions Marketing, working in a collaborative team environment that includes functional leadership, Cloud, and Data Center subject-matter experts, pre-sales teams, product teams, events teams, writers, designers, and analyst relations. The main goals of the role are to drive awareness, engagement, and utilization of SHI's growing Cloud & Data Center solutions and services offerings with both existing SHI customers and new prospects. This is a hybrid position, based at SHI's New Jersey or Austin offices, with travel into the office at least 3 times per week.
Responsibilities include :
- Developing and executing marketing strategies to drive awareness and promotion of SHI's Cloud and Data Center solutions and services, both internally and externally, using a wide variety of marketing channels.
- Developing differentiated SHI's Cloud and Data Center solutions and services messaging and positioning that will guide marketing campaigns and accelerate SHI's Cloud and Data Center solutions and services sales efforts.
- Collaborating with peers across the marketing organization to assist with additional copywriting, digital marketing support, events management, and project management support.
- Managing the creation and production pipeline of SHI's Cloud and Data Center solutions and services marketing and promotional content.
- Supporting Demand Generation and Sales Enablement teams with market knowledge and targeted content.
- Conducting Voice of the Customer activities and collaborating with SHI's Cloud and Data Center solutions, services, and product teams, architects, and engineers to inform the continual development of SHI's Cloud and Data Center Solutions portfolio.
Behaviors and competencies include :
Analytical ThinkingBusiness AcumenCommunicationCreativityCustomer-Centric MindsetDecision-MakingProject and Goal FocusStrategic ThinkingCollaborationFollow-UpSkill level requirements include :
Excellent copywriting abilityAbility to understand the audience and adapt communications accordinglyAbility to create compelling and exciting messages that help SHI differentiate from our competitorsAbility to generate compelling, high-quality content across various digital formatsProficiency in the entire Microsoft 365 SuiteStrong stakeholder management skillsExcellent time management and organizational skillsAbility to manage a high-volume role and multi-task several projects at onceAbility to take ownership of assigned workload / projects and follow through to completion in a fast-paced environmentAbility to work effectively within all levels of a large, distributed organization, internally and externallyOther requirements include :
Completed Bachelor's degree or relevant work experience required7+ years' product marketing experience in the technology industry, preferably from large value-added resellersExperience in one or more of the following technology domains : Public Cloud Services, e.g. Azure, AWS, GCP, Data Center solutions e.g. Servers, Storage, Networking, or complex consulting-led IT solutionsDemonstrated experience in end-to-end content creation, from ideation to execution, and collaboration with creative design teamsExcellent copywriting and editing skillsPosition may require up to 25% travelPreferred :
Knowledge of systems, specifically Microsoft Dynamics CRM, Power BI, and Microsoft TeamsHigh proficiency with Excel, PowerPoint, and Adobe Creative SuiteKnowledgeable in working in the IT channelThe estimated annual pay range for this position is $110,000 - $151,000 which includes a base salary plus bonus. The compensation for this position is dependent on job-related knowledge, skills, experience, and market location and, therefore, will vary from individual to individual. Benefits may include, but are not limited to, medical, vision, dental, 401K, and flexible spending.