Paid Media Manager

Paid Media Manager

The Paid Media Manager is focused on managing a multi-million-dollar advertising budget for Digital Advertising and Traditional Media and will play a crucial role in helping the Marketing Department expand business opportunities for our facilities nationwide.

Essential Functions :

• Manages the implementation of the strategy, plans, and tactics required to create advertising concepts and campaigns on multiple advertising platforms with an emphasis on digital advertising (including Google Ads). Campaigns must deliver results and meet organizational and stakeholder objectives.
• Creates ad and landing page copy for paid search marketing, alone or in conjunction with content team.
• Controls the budget, expenditures, resource allocation, and project timelines for all advertising campaigns.
• Plans, negotiates, and purchases ad space in newspapers, magazines, TV, radio, billboards, and other traditional media platforms while adhering to budget constraints.
• Maintains daily operations and functioning of paid search platforms.
• Monitors and adjusts bidding strategy accordingly.
• Communicates project status and deliverables with co-workers, managers, and staff.
• Tracks conversions from paid search through call tracking, GA4, Salesforce, and other data systems
• Ensures consistent and effective branding and messaging in all forms of advertisements.
• Does daily, weekly, monthly optimization of accounts, campaigns, ad groups, ads, keywords, and landing pages.
• Deploys metrics and data analytics processes to measure campaign effectiveness and assess return on investment.
• Compiles and analyzes data to refine paid search marketing strategies.
• Decreases non-optimal spend per channel, marketing, disorder, audience, keyword, etc.
• Maintains awareness of industry and competitive intelligence and recommends innovative and new advertising methods and initiatives.
• Operates within set strategy and campaign structure while always pushing to achieve better results.
• Researches and strategizes to improve campaigns from ad positions to market placement / position.
• Works on related paid and organic marketing projects as needed.
• Identifies media channels and directs the placement of all advertisements and the development of promotional materials.
• Understands print, radio, television, and out-of-home advertising.
• Continuously strives for quality improvement by identifying issues, opportunities, and solutions.

Education / Experience / Skill Requirements :

Licenses / Designations / Certifications :

Google AdWords and Analytics Certified.

Work Location :

This position is onsite at the Company's headquarters in Franklin, TN and is not a remote position.

Supervisory Requirements :

This position is an Individual Contributor.