Senior Manager, Brand Marketing & Content

Journey with us! Combine your career goals and sense of adventure by joining our incredible team of employees at Royal Caribbean Group. We are proud to offer a competitive compensation and benefits package, and excellent career development opportunities, each offering unique ways to explore the world.

We are proud to be the vacation-industry leader with global brands - including Royal Caribbean International, Celebrity Cruises and Silversea Cruises - the most innovative fleet and private destinations, and the best people. Together, we are dedicated to turning the vacation of a lifetime into a lifetime of vacations for our guests.

This position will be working onsite from Miami.

Position Summary :

The Senior Manager of Brand Marketing is a dynamic leader and strategic thinker responsible for shaping and driving the vision of our industry-leading vacation brand. This role blends creative ambition with operational excellence-leading marketing strategy, inspiring teams, and building a dominant global vacation brand. As steward of the brand's identity, this individual ensures consistent storytelling and positioning, while fostering curiosity and innovation to stay ahead of cultural and consumer trends. With sharp detail and a drive for best-in-class results, this role builds strategies and develops opportunities to create awareness and conversation for the brand globally.

Essential Duties and Responsibilities :

1. Lead development and execution of annual brand marketing plans that drive awareness, revenue, and channel success-grounded in insights, clear briefs, and measurable KPIs. Budget and forecasting excellence required.

2. Oversee creative and production processes with agencies, partners, and internal teams-guiding shot lists, creative reviews, and concept development. Evaluate and negotiate contracts as needed, with solid knowledge of music and talent rights.

3. Champion brand clarity in visuals and tone-equipping cross-functional teams with tools and playbooks for consistency. This is ongoing and critical to our ambitions.

4. Provide and oversee creative direction on photo and video shoots executed by internal and external teams. Mentor and train to ensure alignment with brand objectives and elevate storytelling.

5. Manage agency and stakeholder relationships, optimizing scope, hours, and resources for agile execution.

6. Stay ahead of media and creative trends, applying insights to evolve briefs and the marketing calendar. Drive integrated activations across paid media-out-of-home, TV, audio, experiential, and conversation-driving ideas.

7. Be a catalyst for bold brand expression, championing ideas that inspire and drive the brand forward. Collaborate with analytics to define success metrics, deliver informed briefs, and analyze project performance.

8. Mentor and grow talent-creating a culture of collaboration, curiosity, and accountability while building brand and campaign capabilities.

9. Own and evolve brand guidelines, assets, and messaging frameworks, ensuring relevance and scalability across teams. 10. Lead budget planning, reconciliation, and forecasting with strong financial stewardship, identifying ROI opportunities. Oversee content trafficking, compliance, legal coordination, rights management, and approvals. Performs other duties as required. This job description does not imply these are the only responsibilities; employees may be assigned additional duties by management.

Qualifications, Knowledge and Skills :

• Bachelor's degree in marketing, communication or other related field required
• 8+ years of experience in brand marketing with an emphasis on creative and campaign management for a consumer brand.
• Proven ability to lead brand strategy and execution with a deep understanding of integrated marketing, production, and media.
• Exceptional people and project leadership-adept at managing high-performing teams and complex campaigns from concept through delivery.
• Strong business acumen with demonstrated experience managing multi-million-dollar budgets and assessing marketing ROI.
• Collaborative, inspiring, and adaptable leader who thrives in a fast-paced, evolving environment.
• Creative thinker with a passion for brand storytelling and an eye for design, detail, and innovation. Experience with content capture and content development
• Excellent written, verbal, and executive presentation skills.
• Strategic thinker with a bias toward action and curiosity
• Detail-oriented project manager with top-tier organizational skills
• Inspirational team leader and coach
• Confident in creative direction and production oversight
• Analytical mindset with ability to translate insights into strategy
• Skilled in managing agencies, partners, and cross-functional collaboration
• Tech-savvy with proficiency in PowerPoint, Excel, and project management tools
• Willingness to travel as needed for shoots or brand activations (up to 7+ days at a time)

We know there's a lot to consider. As you go through the application process, our recruiters will be glad to provide guidance, and more relevant details to answer any additional questions. Thank you again for your interest in Royal Caribbean Group. We'll hope to see you onboard soon!

No immigration sponsorship is offered.

It is the policy of the Company to ensure equal employment and promotion opportunity to qualified candidates without discrimination or harassment on the basis of race, color, religion, sex, age, national origin, disability, sexual orientation, sexuality, gender identity or expression, marital status, or any other characteristic protected by law. Royal Caribbean Group and each of its subsidiaries prohibit and will not tolerate discrimination or harassment.

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