Social Media Manager

Benefits:

• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Overview
The Social Media Manager plans and executes strategic social media initiatives that drive guest engagement, boost sales, increase brand awareness, and grow community interaction through measurable results. This role leads social media efforts for multiple food and beverage venues, translating integrated marketing campaigns, brand messaging, hotel communications, and issue management into compelling content that reflects the brand’s voice across platforms, with a focus on Meta, TikTok, X, and Snapchat.


Responsibilities

• Lead the development of creative, on-brand social media content that highlights programming, culinary offerings, cocktail menus, and overall guest experience across all food and beverage venues.
• Plan, execute, and manage weekly social media content calendars, coordinating reviews and approvals with marketing and operations teams.
• Provide timely and professional community management, engaging with guests, responding to inquiries, and escalating service-related concerns as needed.
• Ensure all social media channels remain in good standing and aligned with brand standards, hospitality values, and platform guidelines
• Stay ahead of hospitality, food, beverage, and social media trends to keep content fresh, relevant, and guest-focused.
• Capture, film, edit, and produce original on-property content for TikTok and Instagram Reels, showcasing ambiance, service, and culinary experiences.
• Partner closely with culinary, bar, and operations teams to support day-to-day communications, promotions, and service messaging.
• Develop and execute social media shoot shot lists and manage deliverables to ensure brand consistency and elevated visual storytelling.
• Coordinate with third-party vendors, photographers, and creative partners to support larger-scale content needs.
• Manage influencer partnerships across all food and beverage outlets, hosting on-property experiences and ensuring all deliverables align with brand expectations.

Qualifications

• Bachelor’s Degree preferred in Marketing or Communications.
• 2-4 years’ experience in past previous social media marketing roles. (hospitality and entertainment industry preferred).
• Must be proficient in MS Office including Word, Excel, Power Point.
• Must be an expert in Social Media Platforms
• Knowing how to pivot at times when in need.
• Ability to multi-task multiple projects at once and understanding priority.
• Extremely organized and excellent communication + presentation skills.
• Well-rounded knowledge of all market segments, and channel sources, as well as ability to develop a strategic plan for each.
• Major plus in ability to edit content and produce.