Integrated Marketing Manager, Reality Labs

Integrated Marketing Manager, Reality Labs

Reality Labs brings together world class experts to develop and ship groundbreaking products at the intersection of hardware, software and content. We are building the tools and experiences that make people feel closer together. This includes products such as Ray-Ban Meta glasses, Quest, Horizon, and VR games.The RL Marketing team drives adoration and everyday usage for RL products by unleashing data driven marketing and creativity to accelerate business results. We are seeking an Integrated Marketing Manager to focus on Ray-Ban Meta. We look to bring the consumer perspective to our marketing efforts with the intent of driving integrated and deliberate storytelling throughout the funnel. This requires a capability to lead an effective cross-functional process for developing integrated marketing plans using analytical rigor, a solid understanding of consumer and market dynamics and the right mix of brand and product knowledge to deliver effective marketing plans that breakthrough. It will be critical that this person can unify teams around a strategic north star in a highly cross-functional and dynamic environment built to move fast.

Responsibilities :

• Apply analytical rigor, an understanding of audience dynamics, and the right mix of brand and product knowledge to deliver effective marketing plans that truly move the needle
• Work closely with Product Marketing, Product Management, Sales and Insights to translate business objectives into marketing strategy to support an ambitious roadmap
• Deliver cross-channel marketing programs including strategy, execution, optimization, analysis and reporting
• Develop an understanding of our audience personas, mindsets, attitudes, values and behaviors across products and industries
• Create innovative briefs to reach our target audiences and achieve business goals
• Partner closely with many teams to identify opportunities and deliver integrated marketing campaigns : International Marketing, Product Marketing, Insights, Decision Science, Social, Influencer, Communications, Planning and Media investment, Creative X (In-house Creative and Production Agency), Media and Advertising Agencies, Growth Marketing and Product Management
• Track performance of campaigns to provide data-backed insights to optimize campaigns and find new opportunity areas

Minimum Qualifications :

Preferred Qualifications :

Public Compensation : $150,000 / year to $211,000 / year + bonus + equity + benefits

Industry : Internet

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