Conversion Rate Optimization (CRO) Lead

Conversion Rate Optimization (CRO) Lead

Wing Assistant is a fast-growing platform for hiring vetted remote talent. We invest heavily in growth (several million USD per year and growing) and drive significant traffic to our web properties. Small lifts in conversion compound into substantial revenue - so CRO is mission-critical for us.

You'll own the experimentation program that turns traffic into sales pipeline and revenue. From landing pages and forms to ad-to-page scent and funnel health, you'll find inefficiencies, fix them, and scale what works. You'll partner closely with paid acquisition, web design, and Sales to improve conversion across the whole customer journey.

What You'll Do

• Build and run an experimentation engine : Create hypotheses, plan and execute tests, and ship a steady cadence of A / B and multivariate tests across landing pages, key site flows, and some ads.
• Optimize landing pages & forms : Improve message-market fit, UX, and page speed / Core Web Vitals with our web developer. Reduce drop-off on multi-step forms and Calendly / booking flows.
• Tighten ad-page relevance : Align creative, offers, and keywords with page copy and CTAs.
• Analyze and improve funnels : Identify leaks across the MQL to SQL to Deal to Won pipeline.
• Gain insights : Blend GA4 / Statcounter funnel data with heatmaps, session replays, on-page polls, and user interviews to diagnose friction, ideate solutions, and implement them across departments.

What You Look Like

What Success Looks Like (612 Months)

Your First 30 / 60 / 90

What You Get

$80,000 - $120,000 a year