Director, Paid Media

Director, Paid Media

The Daily Wire is looking for a Director of Paid Media! This person oversees strategy, execution, and performance across all paid media channels. This role develops and implements innovative, data-driven campaigns; manages key media partnerships with platforms like Google and Facebook; and ensures alignment with business objectives through continuous auditing, optimization, and KPI measurement. The Director also mentors and manages a high-performing team while staying ahead of industry trends and technologies to drive growth, efficiency, and excellence in all paid media initiatives.

Primary Responsibilities

• Develop and execute innovative paid media strategies and campaign plans that align with business objectives.
• Oversee the implementation of paid media campaigns across multiple digital platforms.
• Collaborate with internal teams, external partners, vendors, and agencies to identify and activate high-impact opportunities.
• Manage and strengthen relationships with key media partners, including Google, Facebook, and other advertising platforms.
• Regularly audit and analyze media performance, identifying challenges, opportunities, and best practices to drive optimization and automation.
• Define, measure, and evaluate paid media KPIs to assess campaign effectiveness and guide strategic decisions.
• Lead, mentor, and motivate a high-performing paid media team, managing daily operations, workloads, deadlines, and budgets to ensure excellence and efficiency.

Experience & Requirements