Manager, Brand

About the ANA

The  ANA (Association of National Advertisers) ()   drives growth for the individual, the brand (business), the industry and humanity. It advances the interests of marketers and promotes and protects the well-being of the marketing community. Founded in 1910, the ANA provides leadership that advances marketing excellence and shapes the future of the industry. The ANA’s membership includes more than 20,000 brands that engage more than 50,000 industry professionals that collectively spend or support more than $400 billion in marketing and advertising annually. The membership is comprised of client-side marketers and marketing solutions providers, which include leading brands, marketing data science and technology suppliers, ad agencies, law firms, consultants, and vendors. Further enriching the ecosystem is the work of the nonprofit ANA Educational Foundation (AEF), which has the mission of enhancing the understanding of advertising and marketing within the academic and marketing communities.

Location

New York City (hybrid)

Position Overview

This position will support the development of the new ANA Brand Practice by managing, programming and optimizing some of the ANA’s most dynamic committees, conferences, and awards programs.

Committee meetings are intimate forums that bring client-side marketers together for peer-to-peer learning, benchmarking, best practice sharing, networking, and addressing industry issues. Today, the Brand Practice leads the Brand Strategy, Brand Experience, Brand Activation, and Brand Measurement & Accountability committees that meet virtually and in-person through the year.

Conferences are major industry events open to all, and the Brand team “owns” the Brand Masters Conference, an opportunity for bold, exciting marketers to share lessons and observations with a committed in-person and virtual audience.

The individual in this role will also support the “Oscars of the ANA” – the REGGIE Awards, an exceptional opportunity to see the best work in the marketing industry and to work with hundreds of marketers who act as judges.

Finally, thought leadership is a major priority for the ANA, and this individual will contribute to research and POV papers that help further the most important elements of brand marketing.

For the right person, this role essentially offers a PhD in marketing, and you’ll be on the “inside” of important industry conversations.

Major Responsibilities

Provide critical support of all Brand Practice committee meetings (4x committees meeting 4x per year) by programming and managing each meeting under guidance of the Practice VP

For all committee meetings :

Initiate and maintain outreach to potential and confirmed speakers

Maintain event pages on ANA website regularly to ensure meeting details are up to date and accurate

Manage back-end logistics on Zoom and within ANA system

Create slide decks and help run meeting Q&As

Prepare and distribute detailed post-meeting reports internally and surveys externally

For in-person committee meetings :

Support as needed across check-in / registration, A / V setups, catering, and on-site event logistics

Support Practice conferences by liaising with speakers, contributing to curating meeting content, assisting with marketing and promotion of meetings

Awards program recruitment, marketing, lead generation, operations, and other tasks as needed

This position is based in New York City and requires four days of on-site work per week.  Some domestic travel (10-20% on an annual basis) is also required.

Qualifications

Bachelor's degree plus 3-5+ years of relevant work experience at an agency, client-side marketer, brand and / or event marketing

Existing knowledge of topical areas

Passion for the marketing and advertising industry including staying up to date on news, trends, topics, potential meeting speakers, etc.

Some experience managing and / or working on award programs is a plus

Familiarity with the following platforms a must : MS Office, MS Teams, CMS systems, Zoom. Working knowledge of SurveyMonkey and Informz is a plus.

Highly motivated and an organized self-starter who will take the initiative to get the job done with accuracy and attention to detail

Strong writing, communication, and people skills with a customer service mindset

Must be hands-on and proactive with the ability to multitask, handle simultaneous projects, and manage tight deadlines

Should be comfortable with A / V conference room technology, or quick to learn

Crucial to have ability to work across various teams, in a matrixed environment. This team is very collaborative and often assists other team members when the need arises

Salary and Total Rewards Package

Starting pay range :  $60,000 to $70,000, based on relevant experience and qualifications.

Comprehensive health and wellness benefits, 401k with company match, flexible scheduling, generous paid time off program, casual dress code, incentives, and rewards.

To Apply

If your skills, experience, and enthusiasm align with the requirements and responsibilities of this position, please forward your resume with a cover letter and salary requirements to careers@ana.net. Note : only applicants who include salary requirements will be considered.

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