General Manager - Artificial Turf Supply

General Manager – Artificial Turf Supply

Join Artificial Turf Supply LLC and lead our operations, sales, logistics, and customer experience as we redefine outdoor living.

Position Overview

The General Manager is responsible for leading all operational, sales, and logistics functions for the organization. This role will define and execute national sales strategies, oversee all 3PL distribution and fulfillment operations, and ensure inventory accuracy and efficiency across the network.

Key Responsibilities

• Provide day-to-day and long-term leadership across sales, operations, customer service, and logistics.
• Develop annual strategic plans supporting growth targets, margin goals, and operational efficiency.
• Build, manage, and mentor internal teams to meet individual and departmental KPIs.
• Establish and maintain an accountable, performance-driven culture.
• Develop and execute national sales strategies for B2B, wholesale, contractors, and distribution partners.
• Oversee sales forecasting, pipeline management, and territory performance.
• Evaluate and optimize pricing models, national account programs, and promotional strategies.
• Strengthen relationships with key customers, distributors, and supply partners.
• Monitor market trends, competitor activity, and emerging opportunities in the turf and landscape sector.
• Oversee all third-party logistics (3PL) relationships, performance, SLAs, and cost efficiency.
• Lead continuous improvement initiatives across warehousing, freight, inventory control, and nationwide distribution.
• Ensure fulfillment accuracy, on-time delivery, and cost-effective transportation solutions.
• Improve operational workflows to reduce lead times and enhance scalability.
• Manage P&L, budgeting, forecasting, and margin optimization.
• Oversee procurement, supply chain performance, and vendor relationships.
• Implement operational systems, processes, and SOPs to support multi-location scalability.
• Ensure compliance with safety, environmental, and regulatory requirements.
• Ensure high standards of product quality, fulfillment accuracy, and customer satisfaction.
• Lead resolution of escalated customer issues and operational challenges.
• Partner with marketing and customer service to optimize the end-to-end customer journey.

Qualifications

Preferred Experience

Physical Activities

Compensation & Benefits

Outova and its affiliates are equal opportunity employers and maintain affirmative action plans to recruit, retain, develop, and promote qualified individuals without unlawful consideration of race, gender, gender identity, color, religion, sexual orientation, national origin, age, disability, citizenship status, veteran status, or any other characteristic protected by federal, state, or local law. The company strives to maintain a work environment free from unlawful discrimination and harassment, where associates are treated with respect and dignity.

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