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Email marketing specialist

Email marketing specialist

MediabistroFremont, CA, United States
30+ days ago
Job type
  • Full-time
Job description

Key Responsibilities :

  • Develop and implement comprehensive email marketing strategies aligned with

goals.

  • Design and send engaging email campaigns, including newsletters, promotional offers, and automated workflows.

    • Write persuasive email copy tailored to the student audience and

    offerings.

  • Segment email lists based on user behavior, preferences, and demographics for targeted campaigns.
  • Utilize A / B testing to improve key metrics such as open rates, click-through rates, and conversions.
  • Analyze campaign performance data and provide actionable recommendations for optimization.
  • Collaborate with design teams to create visually appealing and mobile-responsive email templates.
  • Ensure all email campaigns comply with relevant regulations (e.g., GDPR, CAN-SPAM).
  • Stay updated on the latest trends in email marketing to maintain competitive strategies.

    • Requirements :

  • Proven experience as an Email Marketing Specialist or in a similar role.
  • Proficiency in email marketing platforms such as Mailchimp, HubSpot, or Klaviyo.
  • Strong copywriting skills with an ability to craft engaging and persuasive content.
  • Experience with list segmentation, automation workflows, and personalization techniques.
  • Analytical mindset and proficiency in interpreting campaign performance metrics.
  • Familiarity with HTML / CSS for basic email customization.
  • Knowledge of email compliance laws and best practices.
  • Strong organizational skills and attention to detail.
  • Bonus : Experience in the education or e-learning industry.
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    Email Marketing Specialist • Fremont, CA, United States