Paid Social Media Specialist

Our hospitality and travel client is seeking a Paid Social Media Specialist to join their growing social media marketing team on a contract basis. In this role, you’ll be responsible for executing and optimizing paid social media strategies across platforms including Meta, TikTok, Snapchat, YouTube, and Pinterest, with a strong focus on driving traffic, engagement, and revenue. The ideal candidate is highly analytical, detail-oriented, and thrives in a fast-paced, collaborative environment. You’ll manage budgets, performance metrics, and reporting while serving as a key point of contact for agency partners and internal stakeholders.

• Rate: $45-$50/hr. DOE
• Location: This is an ongoing contract opportunity, hybrid (3 days onsite) in the Fort Lauderdale area, working 40 hours per week.

Responsibilities:

• Execute and optimize paid social media campaigns across Meta, TikTok, Snapchat, and Pinterest
• Develop campaign strategies informed by analytics, performance insights, and KPI tracking
• Monitor, analyze, and report on campaign performance to continuously improve results
• Manage budgets and pacing to ensure efficient spend and strong ROI
• Lead and manage paid social programs across multiple platforms simultaneously
• Serve as the primary point of contact for agency partners
• Collaborate cross-functionally to align paid social efforts with broader marketing goals

Required Qualifications:

• 4+ years of professional paid social media experience (agency and/or in-house)
• Hands-on experience managing multiple paid social channels, including Meta, TikTok, Snapchat, YouTube, and Pinterest
• Proven ability to manage budgets and execute campaigns that drive traffic and revenue
• Strong understanding of analytics and measurement frameworks to inform strategy and improve KPIs
• Exceptional organizational skills with high attention to detail
• Ability to thrive in a dynamic, fast-paced environment
• Must be local to South Florida (Miami, Fort Lauderdale, Palm Beach) and able to work a hybrid schedule (3 days onsite) in the Fort Lauderdale area
• Bachelor’s degree required

If you meet the required qualifications and are interested in this role, please apply today. The Solomon Page Distinction Solomon Page offers a comprehensive benefit program for hourly employees. We pride ourselves on offering medical, dental, 401(k), direct deposit and commuter benefits to our employees, including freelancers – which sets us apart in the industries we serve.