Consumer Marketing Manager

Consumer Marketing Manager

The Consumer Marketing Manager supports the Associate Director of Consumer Marketing with execution and measurement of multi-channel direct-to-consumer (DTC) marketing initiatives targeting pet owners. This role focuses on driving effective campaign delivery, managing marketing communications, and supporting demand creation across various channels.

Key Responsibilities

• Support the execution and measurement of multi-channel DTC marketing campaigns targeting pet owners.
• Implement DTC advertising campaigns across various channels.
• Manage in-clinic pet owner communication materials and programs.
• Oversee execution of the Zoetis Petcare Rewards program.
• Coordinate marketing activities with alternative channel partners (e.g., retail, vet-sponsored home delivery, etc.).
• Monitor and collect key pet owner insights, competitive activities, and market data to inform ongoing marketing execution.
• Collaborate with internal teams, for example : Technical Services, Communications, Regulatory, Legal, and Learning & Development.
• Work closely with agencies to ensure timely and effective campaign delivery.
• Maintain responsiveness and strong communication across all stakeholders.
• Manage multiple projects efficiently, ensuring deadlines and quality standards are met.

Desired Qualifications

Core Competencies & Behavioral Traits

The US base salary range for this full-time position is $102,880-147,890. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the base pay target range for new hire salaries for the position. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. This position is also eligible for short-term incentive compensation and long-term incentives. In addition to compensation, Zoetis offers a comprehensive benefits package that supports the physical, emotional, and financial wellbeing of our colleagues and their families including healthcare and insurance benefits beginning on day one, a 401K plan with a match and profit-sharing contribution from Zoetis, and 4 weeks of vacation.