Digital Marketing Campaign Senior Specialist

Job Summary :

The Digital Marketing Campaign Senior Specialist is responsible for planning, supporting, and executing digital marketing campaigns for BDO USA. Job functions include campaign development, paid media planning and activation, full-funnel strategy, audience and persona alignment, and digital channel analysis and reporting.

In this role, the Digital Marketing Campaign Senior Specialist works closely with cross-functional teams to develop and execute the digital elements of marketing strategies and campaigns.

Job Duties :

• Supports the strategy, development, implementation and ongoing management of digital campaigns and programs
• Serves as an internal resource to marketing professionals, industry groups, and business lines regarding integration of paid digital media and digital marketing campaigns
• Coordinates meetings and collaborates with national marketing leaders and external agencies to develop and implement marketing strategies and digital advertising plans that align with the buyer journey
• Monitors and analyzes campaign performance to make recommendations for improvement
• Develops and executes paid digital media strategy across platforms including search, social, and display
• Works with external agencies (advertising, PR) in executing and monitoring an integrated media strategy across all advertising campaigns
• Works with business line and industry marketing leaders to create and leverage full-funnel content and build audience strategies
• Builds campaign reports for internal stakeholders using data and metrics from platforms such as Google Analytics, Marketo, and CRM
• Champions the BDO brand to ensure online marketing and communications reflect the firm’s messages, positioning and visual identity
• Other duties as required

Supervisory Responsibilities :

N / A

Qualifications, Knowledge, Skills, and Abilities :

Education :

Bachelor’s degree, required; major in Marketing, Communications, English, Journalism, or Business Administration, preferred

Experience :

Four (4) or more years of digital marketing experience, required

Experience working within a professional services environment (., accounting, financial consulting, business advisory services and / or banking industries), preferred

License / Certifications :

N / A

Software :

Proficient in the use of Microsoft Office Suite, required

Knowledge of Microsoft Dynamics CRM, marketing automation software (., Marketo), preferred

Experience with ad platforms (Google Ads, Bing, LinkedIn, DV360), preferred

Experience with Google tools (Google Analytics, Tag Manager, Data Studio), preferred

Language :

N / A

Other Knowledge, Skills, & Abilities :

Proven success in the strategy, development, implementation and ongoing management of online marketing campaigns and programs

Excellent project management skills and organizational skills

Ability to work in a deadline-driven environment while handling multiple projects simultaneously and managing process and service providers (internal and external) to accomplish desired results

Excellent verbal and written communication and presentation skills with ability to write for online media

Knowledge with all phases of campaign management including planning, execution, and reporting

Knowledge producing digital campaign reports (PowerPoint, Excel)

Knowledgeable of Google tools (Google Analytics, Tag Manager, Data Studio) and management of paid channels (Google search and display, programmatic, Facebook, Twitter, LinkedIn)

Strong interpersonal and client service skills, consultative approach to working with marketing and client service professionals at all levels

Knowledge of SEO and how organic and paid strategies can work in harmony

Ability to understand and communicate BDO business, marketplace and value proposition

Driven self-starter with a proactive approach to serving professionals at all levels in a client-oriented, matrixed environment

Knowledge of B2B marketing strategies and tactics and their application in a professional services organization

Individual salaries that are offered to a candidate are determined after consideration of numerous factors including but not limited to the candidate’s qualifications, experience, skills, and geography. National Range : $71,000 - $77,000 NYC / Long Island / Westchester Range : $71,000 - $77,000