Senior Marketing Data Analyst

GENERAL PURPOSE :

The Senior Marketing Data Analyst plays a key role in driving data-driven decisions across the Marketing organization. This position is responsible for analyzing the performance of advertising campaigns, overall brand health and perception, and delivering insights that improve marketing effectiveness and ROI, for both the Ross and dd's discounts brands.

In this role, you'll be a trusted analytics expert for the Marketing team, uncovering trends, optimizing marketing investments, and supporting strategic initiatives. You'll also contribute to high-visibility projects, including regular reporting shared with our CEO & COO.

The base salary range for this role is $77,900 - $117,050. The base salary range is dependent on factors including, but not limited to, experience, skills, qualifications, relevant education, certifications, seniority, and location. The range listed is just one component of the total compensation package for employees. Other rewards vary by position and location.

ESSENTIAL FUNCTIONS :

Drive Strategic Marketing Analysis

• Support development of key marketing KPIs based on marketing objectives and develop measurement strategies that deliver clear, actionable insights to drive marketing performance.
• Analyze campaign performance and uncover trends across channels including TV, streaming TV and audio, social media, mobile, web, email, and influencer marketing.
• Create summary materials (e.g., Excel reports, dashboards, presentations) that connect findings to broader business goals.
• Anticipate analytical needs and proactively explore opportunities to improve marketing effectiveness, such as identifying new tools and new analysis.

Develop and Manage Marketing Reporting

Support Marketing Mix Model Analysis

Analyze Customer Data and Audience Insights

Conduct Social Listening & Sentiment Analysis

Collaborate Across Teams and Manage Projects

Continuously Improve Processes and Tools

Build Business and Channel Expertise

COMPETENCIES : People

Self

Business

With particular emphasis on the following specific position-related competencies :

QUALIFICATIONS AND SPECIAL SKILLS REQUIRED :

PREFERRED SKILLS :

PHYSICAL REQUIREMENTS / ADA :

This position requires the ability to work in an office environment, including using a computer, attending meetings, working as part of a team, and the ability to communicate with team members and others. Regular attendance also is a requirement of the position.

This role requires regular in-office presence, including attending in-person team interaction, meetings and collaboration, client support, mentoring, coaching, and / or feedback. However, this role can perform duties effectively using a combination of in-office and remote work. #LI-Hybrid

SUPERVISORY RESPONSIBILITIES :

None

DISCLAIMER :

This job description is a summary of the primary duties and responsibilities of the job and position. It is not intended to be a comprehensive or all-inclusive listing of duties and responsibilities. Contents are subject to change at management's discretion.

Ross is an equal employment opportunity employer. We consider individuals for employment or promotion according to their skills, abilities and experience. We believe that it is an essential part of the Company's overall commitment to attract, hire and develop a strong, talented and diverse workforce. Ross is committed to complying with all applicable laws prohibiting discrimination based on race, color, religious creed, age, national origin, ancestry, physical, mental or developmental disability, sex (which includes pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), veteran status, military status, marital or registered domestic partnership status, medical condition (including cancer or genetic characteristics), genetic information, gender, gender identity, gender expression, sexual orientation, as well as any other category protected by federal, state or local laws.