Marketing / Hospital Liason

SUMMARY : The primary purpose of this position is to plan, develop, organize, implement evaluate, and direct the facility's marketing programs to maintain and increase our census and to provide the community with information relative to our facility, its programs, services, and practices.

Must have Long Term Care Experience

ESSENTIAL DUTIES AND RESPONSIBILITIES :

In conjunction / coordination with the Administrator, develop and implement long range plans for the facility in the effort to establish and maintain our marketing and public relations program.

• Serve as a liaison to the Administrator, medical staff, and other professional and supervisory staff
• Implement plans for increasing potential referral sources through developing and maintaining relationships hospitals, social workers, and physicians
• Develop, schedule and guide tours / personnel through the facility
• Maintain an adequate liaison with families, residents and community and civic leaders
• Participate in departmental meetings concerning our marketing and public relations programs and activities
• Assist with promotions, publications, newsletters etc, as necessary
• Other duties as assigned