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Senior Vice President of Marketing
Senior Vice President of MarketingFeed the Children • Oklahoma City, Oklahoma, USA
Senior Vice President of Marketing

Senior Vice President of Marketing

Feed the Children • Oklahoma City, Oklahoma, USA
3 days ago
Job type
  • Full-time
Job description

At Feed the Children we recognize the value of outstanding people and we are looking for compassionate changemakers to join our team. We pride ourselves on cultivating a collaborative workplace where employees experience productive and rewarding employment and feel engaged in our mission to end childhood hunger. Our passionate team shares a deep sense of purpose and we dream big to solve complex problems and create positive impact in communities around the world.

Feed the Children is recognized by Candid with its Platinum Seal of Transparency and is accredited by the BBB Wise Giving Alliance. The organization has received a 4-star rating from Charity Navigator and is consistently recognized on the Forbes Top 100 Charities list.

We are currently in search of a Senior Vice President of Marketing to join our Marketing & Creative team! The Senior Vice President of Marketing is a strategic creative and growth and mission-driven leader responsible for shaping Feed the Childrens brand identity amplifying our voice and building meaningful connections with diverse audiences. This role oversees brand strategy marketing internal and external communications public relations creative direction design and storytelling to drive awareness reputation engagement mission and fundraising impact in alignment with the organizations global vision and reach. This position will play a critical role in helping Feed the Children become an iconic brand inspiring millions to join their global movement committed to creating a world where no child goes to bed hungry. This position will report directly to the Chief Growth & Strategy Officer.

NOTE : This position is not a 100% remote position and will work in our corporate office in Oklahoma City OK.

Job Requirements : Education

Bachelors degree in Marketing or related field required or equivalent experience

Experience

15 years of experience in brand marketing communications public relations fundraising mission media and creative leadership with significant experience in the global nonprofit social impact sector or for-profit B2C companies.

Proven success in building iconic brands that drive measurable engagement and fundraising.

Expertise in marketing to diverse donor audiences of varying complexity with a strong understanding of data segmentation and donor / supporter psychology.

Deep understanding of global cultural dynamics inclusive messaging and international audience engagement.

Strong skills in audience research storytelling design and omnichannel media strategy.

Excellent communication leadership and media relations skills with a passion for mission-driven work.

Strong experience leading at a senior and executive level and working cross functionally on senior level leadership teams and / or with board of directors.

Any combination of education training and experience which provides the required knowledge skills and abilities to perform the essential functions of this job may be considered.

Essential Functions :

Brand Strategy & Marketing

Develop and implement a powerful brand strategy that reflects the organizations global mission and strategic priorities and elevates the issue of childhood hunger on the global stage.

Build and measurably steward an iconic authentic emotionally resonant brand that inspires trust loyalty and motivates diverse audiences to give to its mission.

Lead global integrated marketing campaigns that drive engagement and support fundraising and mission goals across donor and partner audiences.

Create compelling brand experiences and messaging strategies that elevate the case for support and deepen donor and volunteer connections to the mission.

Design and execute marketing narratives tailored to donor and supporter audiences of varying complexities from grassroots supporters to major philanthropists corporate partners and institutional funders.

Collaborate with development teams to ensure messaging and engagement tactics are personalized data-informed and aligned with donor motivations and giving behaviors.

Leverage brand storytelling to demonstrate donor and mission impact and drive philanthropic investment.

Integrate fundraising goals into brand and campaign planning to ensure measurable outcomes.

Partner with fundraising teams and agency partners to ensure pro-bono and paid advertising and marketing efforts are mission-aligned audience-informed and optimized for impact.

Internal Communications and Public Relations

Oversee all organizational communications including executive messaging internal communications and stakeholder engagement to drive measurable outcomes.

Ensure clarity consistency and alignment of messaging across all platforms and departments.

Oversee the development of a world-class content thought leadership and public relations strategy that enhances and protects the organizations brand reputation and provides leadership over a broad range of content thought leadership and public relations activities relative to the strategic direction and positioning of the organization (including but not limited to global crisis communications).

Creative Direction & Storytelling

Provide strategic oversight and creative direction for visual identity campaign design and branded content across all channels to drive measurable outcomes.

Partner with stakeholders to ensure design excellence and brand consistency across all materials.

Collaborate with internal teams and external partners to produce compelling creative assets that support storytelling and stakeholder engagement and drive measurable outcomes.

Develop and evolve a compelling brand narrative that communicates the organizations global impact and inspires measurable action.

Lead storytelling efforts across multimedia platforms ensuring emotional resonance and authenticity in all creative.

Empower teams across the organization to tell stories that reflect the brands values and voice and drive impact.

Ensure brand messaging and creative strategies are inclusive culturally sensitive and globally resonant.

Adapt communications and campaigns to reflect regional nuances audience insights and local relevance across international markets.

Foster a deep understanding of global trends cultural dynamics and geopolitical contexts that influence brand perception engagement and impact.

Brand Research Insights and Analytics

Conduct audience research and regular brand health assessments through an established scorecard to inform strategy and messaging.

Translate insights into actionable recommendations for marketing communications mission engagement and fundraising efforts.

Establish and monitor key performance indicators (KPIs) across all marketing functions tied to the organizations enterprise strategic plan.

Analyze campaign performance and donor engagement metrics to optimize strategies and demonstrate return on investment to leadership and board stakeholders.

Strategic Planning & Innovation

Participate in organizational strategic planning and lead the development of long-term brand and marketing goals that support mission delivery and revenue growth.

Stay abreast of emerging marketing and digital technologies donor engagement trends and global communications practices to continuously evolve and innovate the organizations approach.

External Affairs and Executive Thought Leadership

Represent CEO Chief Growth and Strategy Officer and other executives as directed to serve as brand champion and subject matter expert on local national and global brand committees task forces panels etc. as Feed the Childrens subject matter marketing expert.

Identify new opportunities forums and platforms to represent Feed the Children and / or position executives through thought-leadership.

Departmental Oversight

Collaborate globally with cross-functional teamsincluding fundraising programs finance and technologyto ensure global brand and marketing strategies are aligned with organizational priorities and operational realities.

Oversee the marketing and communications budget ensuring strategic allocation of resources to maximize impact and efficiency across campaigns media and creative initiatives.

Build and mentor a high-performing team with strong succession planning across brand marketing communications public relations and creative services.

Foster a best-in-class culture of collaboration innovation and mission alignment aligned with organizations core values.

Manage external agencies and vendors to ensure quality consistency efficiency and effectiveness in execution

Carries out supervisory responsibility in accordance with policies procedures and applicable laws including : training in job skills; planning assigning and directing work; evaluating performance; addressing complaints and resolving problems.

Establish an environment of high performance and continuous improvement that values learning a commitment to quality welcomes and encourages collaboration and fosters both intra and inter-departmental dialogue and respect.

Model the type and level of behavior professionalism and leadership that is in accordance with the values of the organization.

Perform other related duties as required

About Feed the Children :

As a leading anti-hunger organization Feed the Children is committed to ending childhood hunger. We provide children and families in the U.S. and around the world with the food and essentials kids need to grow and thrive.

Through our programs and partnerships we feed children today while helping their families and communities build resilient addition to food we distribute household and personal care items across the United States to help parents and caregivers maintain stable food-secure households. Internationally we expand access to nutritious meals safe water improved hygiene and training in sustainable living. Responsible stewards of our resources we are driven to pursue innovative holistic and child-focused solutions to the complex challenges of hunger food insecurity and poverty.

For children everywhere we believe that having enough to eat is a fundamental right.

Our Values :

We are driven by a shared sense of PURPOSE. At Feed the Children our commitment to the mission is at the heart of what we do and fuels our collective impact in the communities where we serve.

We cannot achieve our bold vision without our talented PEOPLE. We are passionate about fostering a best-in-class workforce that is engaged respected and empowered to deliver results.

We believe in CURIOSITY and continued learning. Success requires a culture of discovery curiosity and continued learning to expand our knowledge seek new perspectives and challenge the status quo.

We know COLLABORATION is the only way to end childhood hunger. We cannot succeed alone. It will take all of us our employees donors partners volunteers working together to accomplish our ambitious goals.

We DREAM big. When we work together we collectively reimagine what is possible. We dream big to solve complex problems and create deep impact in communities around the world.

We VALUE every donor. We respect our donors intentions and promote responsible stewardship of the resources they entrust to us.

In compliance with federal law all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire.

Feed the Children is an equal opportunity employer. All qualified candidates will receive consideration for positions without regard to race color religion sex sexual orientation age national origin disability political affiliation pregnancy military and / or veterans status genetic characteristics marital status or any other considerations made unlawful by applicable state federal or local law. Feed the Children welcomes and encourages applications from persons with physical and mental disabilities and will make every effort to reasonably accommodate the needs of those persons. Additionally Feed the Children strives to provide an environment free from sexual exploitation and abuse and harassment in all places where relief and development programs are implemented. Feed the Children expects its employees to maintain high ethical standards protect organizational integrity and reputation and ensure that Feed the Children work is carried out in honest and fair methods in alignment with the Feed the Children safeguarding and associated policies.

Required Experience :

Senior Exec

Key Skills

Digital Marketing,Performance Marketing,B2B Sales,Marketing,SAAS,Growing Experience,Pardot,Attribution Modeling,Marketing Automation,Customer Segmentation,Martech,Lead Generation

Employment Type : Full-Time

Department / Functional Area : Marketing

Experience : years

Vacancy : 1

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Vice President Of Marketing • Oklahoma City, Oklahoma, USA

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