Digital Marketing Manager | Media Buyer Job at Client Accelerators in Orlando

Overview

Media Buyer / Digital Marketing Manager responsible for researching, strategizing, and running ads across YouTube, Facebook, TikTok, Google, and other platforms. You will work with a pod of videographers, copywriters, strategists, and data scientists to plan each client, forecast targets, script & direct creatives, then launch and optimize to hit quarterly forecasts. The role involves managing advertising campaigns and contributing to revenue growth for clients within a fast-growing marketing agency.

Responsibilities

• Media Buying : Manage across multiple platforms (YouTube, Facebook, TikTok, Google Search & Display). Handle upwards of $50,000 - $75,000 per day on these platforms. Prepare to scale campaigns when a winning campaign is identified.
• Forecasting : Create and analyze scenarios to hit client targets, map current ad metrics, conversion rates, and develop forecasts by improving CPC and conversion rates.
• Data-Driven Decision Making : Compile and analyze performance data for ad creative, landing pages, and offers to assess effectiveness and identify optimization opportunities.
• Funnel Strategy : Identify funnel pages not meeting benchmarks and optimize to increase conversion rate and drive more revenue with the same traffic.
• Creative Strategy : Collaborate with the creative team to develop new angles and strategies that scale paid traffic.
• Growth ideation : Brainstorm new growth strategies and campaign ideas to differentiate from competitors.
• Competitor Research : Analyze what’s working in niches and apply learnings to ads and funnels; avoid reinventing the wheel.

Results & Communication Expectations

Requirements

Benefits

Location : Westfield, NJ (remote-friendly; offices in New Jersey, Georgia, and Florida available for in-person work)

EEO statement and other company information may be included as required by law.

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