AVP, Product Marketing Advisor Practice Solutions

Assistant Vice President, Product Marketing for Advisor Practice Solutions

At LPL Financial, we empower professionals to shape their success while helping clients pursue their financial goals with confidence. This role plays a pivotal part in helping refine how we deliver impactful, scalable marketing programs that support advisor growth and success. You'll directly influence how LPL brings to market key programs that help advisors manage and grow their businesses.

As the Assistant Vice President, Product Marketing for Advisor Practice Solutions, you will shape and lead go-to-market strategies and translate complex programs into clear value propositions, lead launches across channels, and partner with internal stakeholders to enhance advisor engagement and business outcomes. This role combines strategic marketing leadership, product storytelling, and hands-on execution to drive adoption and measurable impact.

Responsibilities include :

• Strategy & Planning : Lead the development and execution of go-to-market (GTM) strategies and launch plans for products and programs that support advisor growth and practice management.
• Execution & Enablement : Translate product features and benefits into compelling marketing assets and sales enablement materials. Integrate launches into core marketing experiences, including conferences, newsletters, webinars, and digital campaigns.
• Measurement & Optimization : Establish KPIs for each GTM initiative and monitor performance through campaign reporting and insights. Apply test-and-learn methodologies to continuously refine campaigns and optimize engagement.
• Collaboration & Leadership : Partner closely with the VP, Advisor Practice Marketing to align growth journeys across marketing channels. Serve as a cross-functional connector between business units, content, creative, digital, and sales teams.

We're looking for strong collaborators who deliver exceptional client experiences and thrive in fast-paced, team-oriented environments. Our ideal candidates pursue greatness, act with integrity, and are driven to help our clients succeed. We value those who embrace creativity, continuous improvement, and contribute to a culture where we win together and create and share joy in our work.

Required : 7+ years of product marketing experience, with a proven record of developing and executing GTM strategies that drive measurable business results. Experience in audience research, messaging frameworks, and persona development. Strong analytical skills with experience evaluating campaign effectiveness and translating insights into action.

Core competencies include : exceptional written and verbal communication, storytelling, and presentation skills. Demonstrated ability to manage complex, cross-functional projects in a fast-paced environment.

Pay Range : $103,463-$172,438 / year. Actual base salary varies based on factors, including but not limited to, relevant skill, prior experience, education, base salary of internal peers, demonstrated performance, and geographic location. Additionally, LPL Total Rewards package is highly competitive, designed to support your success at work, at home, and at play such as 401K matching, health benefits, employee stock options, paid time off, volunteer time off, and more.

For further information about LPL, please visit www.lpl.com.