Product Marketing Manager

Product Marketing Manager

Product Marketing plays an integral role in strategic planning for the Marcom department and broader organization. Working across the GOAT Group network of brands, we are looking for a Product Marketing Manager that can develop and lead marketing strategies and programs for our brands and platforms to drive business impact in the near and long term. Leveraging market and consumer insights and bringing together cross-functional stakeholders, the Product Marketing Manager will develop and scale marketing programs and contribute to strategic planning initiatives to positively drive awareness, sentiment, adoption and retention. The Product Marketing Manager will collaborate closely with Product, Brand, Business Development, Retention and Growth teams to bring new services, features, content and campaigns to life, and continually iterate with a strategic focus on the needs of our community.

In this role you will :

• Ideate, manage and measure the impact of marketing initiatives including but not limited to go-to-market strategies, marketing campaigns, promotions, and strategic partnerships.
• Develop comprehensive marketing plans including insights, objectives, targeting, opportunity analysis, positioning, messaging, channel strategy and ROI analysis.
• Contribute to marketing and cross-department strategic planning, including positioning, targeting, market and opportunity analysis.
• Manage and socialize messaging frameworks and represent the voice of the consumer across marketing programs, including crafting clear and concise positioning statements, value propositions and creative briefs to ensure consistency and fluency across departments.
• Partner with stakeholders to determine goals and KPIs at the product, campaign, and channel level. Create ongoing reporting to circulate insights and bring new opportunities to teams.
• Lead Apple App Store and Google Play Store organic marketing including creative development and campaign planning.
• Identify and synthesize data from a variety of sources to understand the market, identify and analyze complex problems, distill unmet needs, and create innovative solutions.
• Conduct hands-on research and analysis to develop consumer insights, gather competitive intelligence and evaluate performance to inform strategic planning, including collaborating with analytics teams and external partners to develop studies, surveys and testing.
• Manage external and / or internal partners to ensure quality, on-budget, on-time delivery of programs and assets across channels.

We are looking for :

GOAT Group uses geographic pay tiers based on the employee's home state to align compensation with market differences across the U.S. Hiring Range : Tier 1 (Includes states such as California, New York (including New York City), Washington, Illinois and other higher-cost markets) $136,800 - $171,000 USD Tier 2 - (Includes mid-cost markets across the U.S.) $123,200 - $154,000 USD Tier 3 - (All other U.S. locations) $116,400 - $145,500 USD

The hiring range for this position is below, plus benefits (401K, paid time off, dental, medical, vision, disability, life insurance options). To determine starting pay within the hiring range, we carefully consider a variety of factors, including primary work location, role / level, a candidate's skills, experience, market demands, and internal parity. You may reach out to a recruiter for additional information.

Hiring Range :

$116,400 - $171,000 USD

GOAT Group represents the leading platforms for authentic sneakers, apparel and accessories. Operating four distinct brandsGOAT, Flight Club, Grailed and aliasGOAT Group has a global community of more than 60 million members across 170 countries.

GOAT is the global platform for the greatest products from the past, present and future. Since its founding in 2015, GOAT has become one of the leading and most trusted sneaker platforms in the world, and has expanded to offer apparel and accessories from select emerging, contemporary and iconic brands.

Established in New York City over 15 years ago, Flight Club revolutionized sneaker retail as the original consignment store for rare shoes. Carrying the rarest exclusives and collectible sneakers, Flight Club has evolved from a one-stop sneaker destination, to a cultural hub for sneaker enthusiasts and novices alike.

Founded in 2013, Grailed is the leading community-driven marketplace for rare luxury, streetwear and vintage fashion. The marketplace was built for enthusiasts, by enthusiasts, and features products from brands including Supreme, Raf Simons, Gucci, Saint Laurent, Balenciaga, Prada and more.

The company is backed by strategic investor Foot Locker, Inc. as well as some of the leading names in venture capital including Park West Asset Management, T. Rowe Price Associates, Inc., Franklin Templeton, Adage Capital Management, Ulysses Management, D1 Capital Partners, Accel, Andreessen Horowitz, Index Ventures, Matrix Partners, Upfront Ventures, Webb Investment Network and Y Combinator.