Digital Marketing Specialist

Job Description

The Paid Digital Marketing Specialist will oversee the execution of paid search (PPC, SEM) and paid social media campaigns, working with the agency partners who execute the paid strategies set at the BU, pillar, and product levels by the Sr Director, Digital Marketing. They will coordinate with the agency to ensure alignment with strategic objectives and manage the implementation of campaigns.

They will :

• Support a digital marketing manager within their business unit to provide digital media campaign strategy and executional, optimization, and performance details to support the organizations business unit structure.
• Liaise directly with our our ad agency to complete paid campaign marketing tasks, including creative and tracking trafficking, budget management, bid optimization, ad copy updates, and keyword management for a group of product campaigns.
• Work with the digital marketing manager to test messaging, keywords, tactics, and audiences based on marketing plans.
• Collaborate with growth and product marketing teams to enhance audience targeting and messaging, drive webinar and event registrations.
• Collaborate with Organic Social and SEO teams to deliver coordinated execution that drives the cost efficiency and performance of paid campaigns
• Support the GTM efforts with ad hoc data analysis and insights for monthly planning and Quarterly Business Reviews (QBRs).

Qualifications : Qualifications

2-5 years' of hands on experience as a digital marketing professional, running enterprise-level paid media campaigns.

Additional Information

All your information will be kept confidential according to EEO guidelines.

We are an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.

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At insightsoftware, we are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity or expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or other class protected by applicable law. We are proud to be an equal opportunity workplace.