Vice President of Marketing - DS

Key Responsibilities

• Specialty Retail & Professional Launches Drive go-to-market planning and execution for new product introductions across Pro Channels.
• Innovation Leadership Partner with global / regional R&D and brand teams on development of innovation for the U.S. market and bring new products to life with consumer and professional relevance.
• Go-to-Market Strategy Translate pipeline into launch calendars, marketing strategies, sell-in tools, and in-store activation.
• Portfolio Expansion Roll out existing product portfolio into new customers and channels, ensuring tailored positioning and activation.
• Budget & Campaign Phasing Oversee marketing budget allocation, marketing activations phasing, and ROI tracking to maximize resource efficiency and deliver turnover and profitability targets.
• Cross-Functional Leadership Align with Sales, Education, Events and Digital to ensure consistent execution and strong customer impact.
• Team Support & Guidance Provide direction and prioritization for to ensure focus on high-impact initiatives